//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Retail trade"
~person:"Van den Poel, Dirk"
~person:"Villas-Boas, Sofia"
~subject:"Brand management"
~subject:"Loyalty program"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Merchandising"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Retail trade
Brand management
Loyalty program
Sales promotion
6
Verkaufsförderung
6
Theorie
3
Theory
3
Consumer behaviour
2
Konsumentenverhalten
2
USA
2
United States
2
Alkoholfreies Getränk
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand loyalty
1
Direct marketing
1
Direktmarketing
1
Einzelhandel
1
Einzelhandelspreis
1
Interdependent preferences
1
Learning
1
Learning organization
1
Learning process
1
Lernen
1
Lernende Organisation
1
Lernprozess
1
Markenartikel
1
Markenführung
1
Markenimage
1
Markentreue
1
Market research
1
Marktforschung
1
Nachfrageinterdependenz
1
Non-alcoholic beverage
1
Preismanagement
1
Pricing strategy
1
Relationship marketing
1
Retail price
1
Salespeople
1
Selling
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Working Paper
Arbeitspapier
2
Article in journal
1
Aufsatz in Zeitschrift
1
Graue Literatur
1
Non-commercial literature
1
Language
All
English
2
Author
All
Van den Poel, Dirk
Villas-Boas, Sofia
Kind, Hans Jarle
3
Foros, Øystein
2
Bijmolt, Tammo H. A.
1
Caprice, Stéphane
1
De Schamphelaere, Jan
1
Dunker, Nina
1
Foros, Oystein
1
Gijsenberg, Maarten J.
1
Hindriks, Jean
1
Hirche, Christian F.
1
Huang, Rui
1
Klapper, Daniel
1
Madio, Leonardo
1
Marks, Robert E.
1
Matsushima, Noriaki
1
Midgley, David F.
1
Ngwe, Donald
1
Oetzel, Sebastian
1
Perloff, Jeffrey M.
1
Sachse, Mareike
1
Sand, Jan Yngve
1
Schlippenbach, Vanessa von
1
Serse, Valerio
1
Tenn, Steven
1
Wets, Geert
1
Yoshida, Shohei
1
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
All
CUDARE working paper series
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effect of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718953
Saved in:
2
Direct and indirect effects of retail promotions
Van den Poel, Dirk
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001836974
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->