//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Rhetoric"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Aufsatzsammlung"
~subject:"Leadership style"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Metaphor"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Rhetoric
Aufsatzsammlung
Leadership style
Advertising
2
Advertising effects
2
Consumer behaviour
2
Konsumentenverhalten
2
Metaphor
2
Psychology of advertising
2
Werbepsychologie
2
Werbewirkung
2
Werbung
2
Brand image
1
Brand management
1
Cognition
1
Emotion
1
Kognition
1
Markenführung
1
Markenimage
1
Perception
1
Rhetorik
1
Visualisierung
1
Visualization
1
Wahrnehmung
1
advertising
1
brand evaluation
1
construal level
1
emotion
1
image
1
imagery processing
1
interpretation
1
metaphor
1
metaphor processing
1
metaphor usage measure
1
persuasion
1
picture
1
regulatory focus
1
typology
1
visual metaphor
1
visual rhetoric
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Peterson, Matthew O.
1
Published in...
All
International journal of advertising : the review of marketing communications
Journal of pragmatics : an interdisciplinary journal of language studies
2
Management learning : the journal for managerial and organizational learning
2
Academy of Management journal : AMJ
1
Accounting Education
1
Advances in developing human resources : ADHR
1
Australian journal of management
1
European journal of marketing : EJM
1
Gender in management : an international journal
1
Gendered subjects : Reihe des Referats Genderforschung der Universität Wien
1
Human relations
1
International Journal of Actor-Network Theory and Technological Innovation (IJANTTI)
1
International Journal of Semiotics and Visual Rhetoric (IJSVR)
1
International journal of managing projects in business
1
Journal of business research : JBR
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Leadership
1
MPRA Paper
1
Management revue : socio-economic studies
1
Marketing theory
1
Revue européenne des sciences sociales
1
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Aspects of visual metaphor : an operational typology of visual rhetoric for research in advertising
Peterson, Matthew O.
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 67-96
Persistent link: https://www.econbiz.de/10012200204
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->