//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Rundfunkpolitik"
~person:"Huber, Frank"
~person:"Lin, Panlang"
~subject:"Fernsehsender"
~type_genre:"Hochschulschrift"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Fernsehsender"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Rundfunkpolitik
Fernsehsender
Advertising
1
Advertising effects
1
Beziehungsmarketing
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Commercial television
1
Competition
1
Deutschland
1
Fernsehprogramm
1
Fernsehstar
1
Fernsehwerbung
1
Fernsehwirtschaft
1
Germany
1
Marke
1
Markenführung
1
Marketingtheorie
1
Media economics
1
Medienökonomie
1
Medienökonomik
1
Privater Fernsehsender
1
Product quality
1
Produktqualität
1
Qualität
1
Relationship marketing
1
Television advertising
1
Television industry
1
Television programme
1
Werbewirkung
1
Werbung
1
Wettbewerb
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Hochschulschrift
Thesis
Graue Literatur
4
Non-commercial literature
4
Arbeitspapier
2
Working Paper
2
Article in journal
1
Aufsatz in Zeitschrift
1
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
German
1
English
1
Author
All
Huber, Frank
Lin, Panlang
Gärisch, André
2
Habann, Frank
2
Becker, Wolfgang
1
Berz, Jennifer
1
Bomas, Wiebke
1
Brummel, Sabine
1
Chung, Doo-Nam
1
Chŏng, Tu-nam
1
Deuerling, Tanja
1
Drexler, Peter
1
Dänzler, Stefanie
1
Enderle, Gregor
1
Fritsch, Christoph
1
Fuchs, Stefan
1
Geisler, Rainer
1
Gerth, Matthias A.
1
Gruninger-Hermann, Christian
1
Henkel, Sven
1
Holzporz, Markus
1
Hubert, Frank
1
Klippel, Annett
1
Kuhn, Christiane
1
Köcher, Anette
1
Köhler, Thomas
1
Küng, Lucy
1
Küng-Shankleman, Lucy
1
Lan, Jun
1
Mersch, Dieter
1
Otten, Ralf Gerhard
1
Pagel, Sven
1
Radtke, Stefan Ulrich
1
Ramme, Georg
1
Rohn, Ulrike
1
Rosa, Hartmut
1
Rott, Armin
1
Schellhaaß, Horst-Manfred
1
Schusser, Oliver W.
1
Schwarzenbach, Andreas
1
more ...
less ...
Published in...
All
Gabler Edition Wissenschaft
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Essays in the economics of media markets
Lin, Panlang
-
2012
Persistent link: https://www.econbiz.de/10009674364
Saved in:
2
Marke Mensch : Prominente als Marken der Medienindustrie
Henkel, Sven
;
Hubert, Frank
;
Huber, Frank
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002570359
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->