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subject:"SME"
~subject:"Marketing"
~subject:"Marketingmanagement"
~type_genre:"Book section"
~type_genre:"Case study"
~type_genre:"Guidebook"
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Planung in kleinen und mittleren Unternehmen
20
Handbook of research on strategic management in small and medium enterprises
12
Strategien von kleinen und mittleren Unternehmen
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Nachhaltiges Wirtschaften für KMU : Ansätze zur Implementierung von Nachhaltigkeitsaspekten
7
Die Stars im Mittelstand : Führung und Umsetzung entscheiden
5
E-business issues, challenges and opportunities for SMEs : driving competitiveness
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Handbook of research on Asian business
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Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
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Management-Instrumente in kleinen und mittleren Unternehmen
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Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
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Marketing strategy organization and implementation
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Modernisierung kleiner und mittlerer Unternehmen : ein ganzheitliches Konzept
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Strategies and communications for innovations : an integrative management view for companies and networks
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
3
Bilanzbuchhalter und Controller : BC ; Fachzeitschrift für Führungskräfte im Finanz- und Rechnungswesen und Controlling ; Organ des Bundesverbandes der Bilanzbuchhalter und Controller e.V., BVBB
2
Building businesses in emerging and developing countries : challenges and opportunities
2
Business information systems Workshops : BIS 2011 international workshops and BPSC international conference, Poznań, Poland, June 15 - 17, 2011 ; revised papers
2
Challenges and opportunities for SMEs in industry 4.0
2
Competitive drivers for improving future business performance
2
Cooperative and networking strategies in small business
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Economies et sociétés / SG : cahiers de l'ISMEA
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Enterprise development in SMEs and entrepreneurial firms : dynamic processes
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2
Entrepreneurship in the Digital Era : Case Studies, Approaches, and Tools for Ecosystems, Business Models, and Technologies
2
Entrepreneurship marketing : principles and practice of SME marketing
2
Erfolgreiche Vertriebsstrategien im Firmenkundengeschäft : Konzepte ; Praxisberichte ; Lösungen
2
Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
2
Ethics in small and medium sized enterprises : a global commentary
2
European journal of marketing : EJM
2
Global perspectives on small and medium enterprises and strategic information systems : international approaches
2
Green production strategies for sustainability
2
Handbook of research on international business and models for global purpose-driven companies
2
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
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ECONIS (ZBW)
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1
Small and medium enterprises sustainability strategies beyond the periods of environmental shocks : evidence from a developing economy
Agbi, Babatunde Daniel
;
Ibidunni, Ayodotun Stephen
- In:
Innovation, Entrepreneurship and the Informal Economy …
,
(pp. 67-91)
.
2024
Persistent link: https://www.econbiz.de/10014472125
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2
Adaptiveness of MSMEs during times of environmental disruption : exploratory study of capabilities-based insights from Nigeria
Ibidunni, Ayodotun Stephen
;
William, Ayeni Adejuwon …
- In:
Innovation, Entrepreneurship and the Informal Economy …
,
(pp. 353-375)
.
2024
Persistent link: https://www.econbiz.de/10014472229
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3
Use of influencers in different sectors of the economy
Mittal, Shikha
- In:
Using influencer marketing as a digital business strategy
,
(pp. 37-57)
.
2024
Persistent link: https://www.econbiz.de/10014462318
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4
How influencers can leverage performance in business
Rosário, Albérico Travassos
- In:
Using influencer marketing as a digital business strategy
,
(pp. 58-88)
.
2024
Persistent link: https://www.econbiz.de/10014462321
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5
Chain networks on internationalization of SMEs : co-opetition strategies in agrifood sector
Galdeano Gómez, Emilio
;
Pérez-Mesa, Juan Carlos
; …
- In:
Networks and Foreign Markets : How Relationships Shape …
,
(pp. 107-139)
.
2024
Persistent link: https://www.econbiz.de/10014514415
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6
Business models and organizational choices for SMEs in the digital single market
Carli, Giacomo
;
Hartley, Jeanette
;
Tagliaventi, Maria Rita
- In:
SMEs in the digital era : opportunities and challenges …
,
(pp. 24-44)
.
2023
Persistent link: https://www.econbiz.de/10014329027
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7
Chinese ventures' strategic choices and recurring disruptions in the entrepreneurial process
Xiao, Li
- In:
Entrepreneurial financial resilience and financial …
,
(pp. 35-44)
.
2023
Persistent link: https://www.econbiz.de/10014333729
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8
Factors affecting the success of product/service innovation among smes in Ghana : the moderating role of functional diversity and strategic alignment
Kumah, John Ampontuah
;
Yamoah, Fred A.
;
Haque, Adnan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 345-365)
.
2023
Persistent link: https://www.econbiz.de/10014446128
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9
Augmenting performance through strategic management and leadership capabilities : implications for small and medium-scale enterprises
Haba, Herman Fassou
;
Omkar Dastane
;
Rafiq, Muhammad
- In:
Strategic management and international business …
,
(pp. 285-306)
.
2023
Persistent link: https://www.econbiz.de/10014365796
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10
Entrepreneurial dynamic capabilities along the value chain : evaluation of case studies
Haag, Christoph
;
Wobbe, Theresa Marie
- In:
Entrepreneurship in the Digital Era : Case Studies, …
,
(pp. 53-72)
.
2023
Persistent link: https://www.econbiz.de/10014431351
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