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subject:"SME"
~subject:"Marketing management"
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Strategies and communications for innovations : an integrative management view for companies and networks
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Innovation communication as a cross-functional dynamic capability : strategies for organizations and networks
Pfeffermann, Nicole
- In:
Strategies and communications for innovations : an …
,
(pp. 257-289)
.
2011
Persistent link: https://www.econbiz.de/10008987452
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