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subject:"Service industry"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of service research"
~person:"Koskela-Huotari, Kaisa"
~person:"Ostrom, Amy L."
~subject:"Markenführung"
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Service industry
Markenführung
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Koskela-Huotari, Kaisa
Ostrom, Amy L.
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Journal of retailing and consumer services
Journal of service research
Kellogg on branding : the marketing faculty of the Kellogg School of Management
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ECONIS (ZBW)
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Service ecosystem design : propositions, process model, and future research agenda
Vink, Josina
;
Koskela-Huotari, Kaisa
;
Tronvoll, Bård
; …
- In:
Journal of service research
24
(
2021
)
2
,
pp. 168-186
Persistent link: https://www.econbiz.de/10012522519
Saved in:
2
Service research priorities : managing and delivering service in turbulent times
Ostrom, Amy L.
;
Field, Joy M.
;
Fotheringham, Darima
; …
- In:
Journal of service research
24
(
2021
)
3
,
pp. 329-353
Persistent link: https://www.econbiz.de/10012592938
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