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subject:"Service industry"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~isPartOf:"The journal of services marketing"
~person:"Akaka, Melissa Archpru"
~person:"Sichtmann, Christina"
~subject:"Service-dominant logic"
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Service industry
Service-dominant logic
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Neue Herausforderungen an das Dienstleistungsmarketing
The journal of services marketing
European journal of marketing : EJM
1
Information systems and e-business management : ISeB
1
Journal of strategic marketing
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ECONIS (ZBW)
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Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
2
Internationalisierung von Dienstleistungen : Erfolgsfaktoren in Abhängigkeit von unterschiedlichen Dienstleistungstypen
Sichtmann, Christina
;
Griese, Ilka
;
Klein, Maren
- In:
Neue Herausforderungen an das Dienstleistungsmarketing
,
(pp. 267-286)
.
2008
Persistent link: https://www.econbiz.de/10003675981
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