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subject:"Signalling"
~isPartOf:"Journal of business research : JBR"
~subject:"Consumer behaviour"
~subject:"Niedrigpreisstrategie"
~subject:"Supply chain"
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Signalling
Consumer behaviour
Niedrigpreisstrategie
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Garantie
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Journal of business research : JBR
International journal of production economics
9
European journal of operational research : EJOR
6
International journal of production research
6
Journal of retailing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
4
International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association
3
Production and operations management : an international journal of the Production and Operations Management Society
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Annals of operations research ; volume 275, numbers 2 (April 2019)
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Annals of operations research ; volume 287, number 1 (April 2020)
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Applications of management science : Vol. 21
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Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of accounting & economics : APJAE
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Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
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Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay
;
Banerjee, Somak
;
Johnson, Aaron
;
Biswas, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
Saved in:
2
How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
Saved in:
3
Refund depth effects on the impact of price-beating guarantees
Desmet, Pierre
;
Le Nagard, Emmanuelle
;
Esposito Vinzi, …
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 603-608
Persistent link: https://www.econbiz.de/10009526513
Saved in:
4
Consumer responses to offline and online low price signals : the role of cognitive elaboration
Dutta, Sujay
;
Bhowmick, Sandeep
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 629-635
Persistent link: https://www.econbiz.de/10003854676
Saved in:
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