//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Sponsoring"
~subject:"Firm performance"
~subject:"Unternehmenserfolg"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"IndyCar series"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Sponsoring
Firm performance
Unternehmenserfolg
Motorsport
79
USA
30
United States
30
Professional sports
22
Profisport
22
Sponsorship
19
Sportmarketing
19
Sports marketing
19
Sport event
18
Sportveranstaltung
18
Consumer behaviour
12
Konsumentenverhalten
12
Beziehungsmarketing
7
Relationship marketing
7
Event marketing
5
Event-Marketing
5
Marketing management
5
Marketingmanagement
5
Sport organization
5
Sportorganisation
5
Advertising effects
4
NASCAR
4
Technischer Fortschritt
4
Technological change
4
Theorie
4
Theory
4
Werbewirkung
4
Advertising
3
Australia
3
Australien
3
Automotive industry
3
Big event
3
Brand image
3
Competition
3
Extensive form game
3
Extensives Spiel
3
Großveranstaltung
3
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
21
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
22
Hochschulschrift
6
Case study
4
Fallstudie
4
Thesis
4
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
2
Aufsatz im Buch
2
Book section
2
Working Paper
2
Collection of articles of several authors
1
Interview
1
Mikroform
1
Reprint
1
Sammelwerk
1
more ...
less ...
Language
All
English
21
German
1
Author
All
DeGaris, Larry
4
Cobbs, Joe B.
3
Jensen, Jonathan A.
3
Cobbs, Joe
2
Groothuis, Peter Andrew
2
Kinney, Lance
2
Tyler, B. David
2
Albano, Benjamin
1
Aversa, Paolo
1
Beasley, Fred
1
Beissel, Adam S.
1
Braunstein, Jessica R.
1
Chan, Kwong
1
Depken, Craig A.
1
Dodds, Mark
1
Eddy, Terry
1
Evans, Zachary
1
Fidahic, Fedja
1
Furnari, Santi
1
Gill, Matthew
1
Gilson, Richard L.
1
Groothuis, Jana D.
1
Hack, Andreas
1
Haefliger, Stefan
1
Hylton, Melissa
1
Kotrba, Vojtěch
1
Levin, Aron M.
1
Loník, Ivan
1
McDaniel, Stephen R.
1
Newman, Joshua I.
1
O'Connell, Jim
1
O'Roark, J. Brian
1
O'Rourke, Patrick K.
1
Rines, Simon
1
Rotthoff, Kurt W.
1
Rotthoff, Kurt William
1
Schiller, Jörg
1
Schredelseker, Klaus
1
Wood, William C.
1
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
5
International journal of sports marketing & sponsorship
5
Journal of advertising research
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Applied economics
1
Industrial and corporate change
1
Journal of business economics : JBE
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of sports economics
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
21
-
22
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
NASCAR fans' responses to current and former NASCAR sponsors: the effect of perceived group norms and fan identification
Levin, Aron M.
;
Beasley, Fred
;
Gilson, Richard L.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 193-204
Persistent link: https://www.econbiz.de/10003731343
Saved in:
22
Inside BAM Racing: rethinking the sponsorship match-up process in "America's fastest-growing sport"
Braunstein, Jessica R.
;
Newman, Joshua I.
;
Beissel, Adam S.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 219-233
Persistent link: https://www.econbiz.de/10003731350
Saved in:
First
Prev
1
2
3
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->