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subject:"Sponsorship"
~isPartOf:"Applied economics"
~isPartOf:"Journal of strategic marketing"
~person:"Chien, P. Monica"
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There goes my hero again : sport scandal frequency and social identity driven response
Kelly, Sarah J.
;
Weeks, Clinton S.
;
Chien, P. Monica
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10011860426
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