//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Sponsorship"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Ehrenamtliche Arbeit"
~subject:"Sportmarketing"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Physical activity"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Sponsorship
Ehrenamtliche Arbeit
Sportmarketing
Sport
4
Sports
4
Management
3
Organisation
3
Organization
3
Professional sports
3
Profisport
3
Sport policy
3
Sportpolitik
3
Sports marketing
3
Brand image
2
Markenimage
2
Sponsoring
2
Sport event
2
Sportveranstaltung
2
Athletes
1
Betriebliche Wertschöpfung
1
Brand management
1
Brands
1
Consumer behaviour
1
Covariation theory
1
EU countries
1
EU-Staaten
1
European city of sport
1
Fit
1
Freizeitverhalten
1
Konsumentenverhalten
1
Leisure behaviour
1
Lisbon
1
Markenführung
1
Motive attribution
1
Sincerity
1
Sportler
1
Sports management
1
Sports promoter
1
Tourism
1
Tourismus
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Gottfridsson, Patrik
1
Kang, Taeahn
1
Kaplanidou, Kyriaki Kiki
1
Matsuoka, Hirotaka
1
Papacharalampous, Nikolaos
1
Papadimitriou, Dimitra
1
Rundh, Bo
1
more ...
less ...
Published in...
All
The journal of business & industrial marketing
International journal of sports marketing & sponsorship
77
Sport management review
77
Journal of sport management : the official journal of the North American Society of Sport Management
73
European Sport management quarterly : ESMQ
70
International journal of sport management and marketing : IJSMM
56
Sport marketing quarterly : preferred journal of the Sport Marketing Association
46
Journal of business research : JBR
26
Sport, Business and Management : an international journal ; SBM
18
International journal of sport finance
14
European journal of operational research : EJOR
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of sports economics
7
European journal of marketing : EJM
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Tourism management perspectives : TMP
6
Applied economics
5
Die Ökonomie des Sports in den Medien
5
International journal of event and festival management
4
Journal of service management
4
Journal of vacation marketing : an international journal
4
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Marketing intelligence & planning
4
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
4
Services marketing quarterly
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
European journal of international management : EJIM
3
European research studies
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of strategic marketing
3
Management decision : MD
3
Managing sport business : an introduction
3
Psychology & marketing
3
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
3
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
3
The marketing review
3
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sponsoring many or few sports properties? : moderated mediation effect of perceived sponsor ubiquity depending on sponsor–property fit
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 774-787
Persistent link: https://www.econbiz.de/10014227500
Saved in:
2
Sport event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Papadimitriou, Dimitra
;
Kaplanidou, Kyriaki Kiki
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
Saved in:
3
Delivering sports events : the arena concept in sports from a network perspective
Rundh, Bo
;
Gottfridsson, Patrik
- In:
The journal of business & industrial marketing
30
(
2015
)
7
,
pp. 785-794
Persistent link: https://www.econbiz.de/10011420328
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->