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subject:"Sponsorship"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Sportmarketing"
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1
Kang, Taeahn
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Kaplanidou, Kyriaki Kiki
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Matsuoka, Hirotaka
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The journal of business & industrial marketing
International journal of sports marketing & sponsorship
77
Sport management review
68
Journal of sport management : the official journal of the North American Society of Sport Management
64
European Sport management quarterly : ESMQ
60
International journal of sport management and marketing : IJSMM
55
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of business research : JBR
26
Sport, Business and Management : an international journal ; SBM
18
International journal of sport finance
13
European journal of operational research : EJOR
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
European journal of marketing : EJM
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of sports economics
6
Tourism management perspectives : TMP
6
Applied economics
5
Die Ökonomie des Sports in den Medien
5
Journal of service management
4
Journal of vacation marketing : an international journal
4
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Marketing intelligence & planning
4
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
4
Services marketing quarterly
4
Asia Pacific journal of marketing and logistics
3
European journal of international management : EJIM
3
European research studies
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of strategic marketing
3
Management decision : MD
3
Psychology & marketing
3
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
3
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
3
The marketing review
3
The service industries journal
3
Vom Strand zum Green : eine sportökonomische Analyse ausgewählter Trend- und Exklusivsportarten
3
Betriebswirtschaftliche Forschung und Praxis : BFuP
2
Business horizons
2
Cogent business & management
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1
Sponsoring many or few sports properties? : moderated mediation effect of perceived sponsor ubiquity depending on sponsor–property fit
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 774-787
Persistent link: https://www.econbiz.de/10014227500
Saved in:
2
Sport event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Papadimitriou, Dimitra
;
Kaplanidou, Kyriaki Kiki
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
Saved in:
3
Delivering sports events : the arena concept in sports from a network perspective
Rundh, Bo
;
Gottfridsson, Patrik
- In:
The journal of business & industrial marketing
30
(
2015
)
7
,
pp. 785-794
Persistent link: https://www.econbiz.de/10011420328
Saved in:
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