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subject:"Sport"
~person:"Amanpreet Singh"
~person:"Humphreys, Brad R."
~subject:"purchase intention"
~subject:"sport sponsorship"
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Amanpreet Singh
Humphreys, Brad R.
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Journal for global business advancement : JGBA
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An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour
Rai, Jaskirat Singh
;
Yousaf, Anish
;
Itani, Maher N.
; …
- In:
Journal for global business advancement : JGBA
15
(
2022
)
5
,
pp. 600-620
Persistent link: https://www.econbiz.de/10014309113
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2
Delineating the outcomes of fans' psychological commitment to sport team : product knowledge, attitude towards the sponsor, and purchase intentions
Rai, Jaskirat Singh
;
Itani, Maher N.
;
Apar Singh
; …
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 357-382
Persistent link: https://www.econbiz.de/10012613996
Saved in:
3
Sentiment bias in National Basketball Association betting
Feddersen, Arne
;
Humphreys, Brad R.
;
Soebbing, Brian P.
- In:
Journal of sports economics
19
(
2018
)
4
,
pp. 455-472
Persistent link: https://www.econbiz.de/10011855901
Saved in:
4
Monitoring cartel behavior and stability : evidence from NCAA football
Humphreys, Brad R.
;
Ruseski, Jane E.
- In:
Southern economic journal
75
(
2009
)
3
,
pp. 720-735
Persistent link: https://www.econbiz.de/10003809662
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