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subject:"Sports marketing"
~isPartOf:"Journal of retailing and consumer services"
~person:"Ahn, Sungsook"
~person:"Reynolds, Joel"
~person:"Schmidt, Carsten"
~subject:"Theory"
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Journal of retailing and consumer services
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
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