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subject:"Sports marketing"
~person:"Ahn, Sungsook"
~person:"Reynolds, Joel"
~person:"Schmidt, Carsten"
~subject:"Prognoseverfahren"
~subject:"Theory"
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Sports marketing
Prognoseverfahren
Theory
Big event
6
Großveranstaltung
6
Theorie
5
Efficient market hypothesis
3
Effizienzmarkthypothese
3
Europa
3
Europe
3
Event
3
Event marketing
3
Event-Marketing
3
Experiment
3
Football
3
Forecasting model
3
Fußball
3
Prediction market
3
Prognosemarkt
3
Securities trading
3
Sport event
3
Sportveranstaltung
3
Veranstaltung
3
Wertpapierhandel
3
Ereignisstudie
2
Event study
2
events
2
Ankündigungseffekt
1
Announcement effect
1
Art events
1
Arts
1
Börsenkurs
1
CSR-Linked sponsorship
1
Cause-Related Marketing
1
Cause-related marketing
1
Consumer behaviour
1
Konsumentenverhalten
1
Kunst
1
Marketing management
1
Marketingmanagement
1
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6
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Ahn, Sungsook
Reynolds, Joel
Schmidt, Carsten
O'Reilly, Norm
6
Eichhorn, Christoph
4
Sahm, Marco
4
Séguin, Benoit
4
Getz, Donald
3
Kurscheidt, Markus
3
Leslie, Phillip
3
Moreno-Ternero, Juan D.
3
Nadeau, John
3
Werwatz, Axel
3
Alexandris, Kostas
2
Breiter Terry, Deborah
2
Cornwell, T. Bettina
2
Dolasinski, Mary Jo
2
Drengner, Jan
2
Frey, Bruno S.
2
Ginsburgh, Victor
2
Hahm, Jeeyeon
2
Heslop, Louise A.
2
Horn, Michael
2
Jensen, Jonathan A.
2
Johanson, Misty
2
Kim, Jeeyoon
2
Krumer, Alex
2
Pechtl, Hans
2
Preuß, Holger
2
Roberts, Chris
2
Sorensen, Alan T.
2
Tasci, Asli DA
2
Wagner, Gert G.
2
Abuzayed, Bana
1
Ahn, Kwangho
1
Al-Emadi, Mohammed
1
Albiez, Stefan
1
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
1
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
1
Discussion papers of interdisciplinary research project 373
1
Journal of retailing and consumer services
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Papers on strategic interaction
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ECONIS (ZBW)
6
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Theory of events
Roberts, Chris
;
Dolasinski, Mary Jo
;
Reynolds, Joel
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
6
,
pp. 1147-1161
Persistent link: https://www.econbiz.de/10013387377
Saved in:
3
Defining the field of events
Dolasinski, Mary Jo
;
Roberts, Chris
;
Reynolds, Joel
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 553-572
Persistent link: https://www.econbiz.de/10012483431
Saved in:
4
How accurate do markets predict the outcome of an event? : the Euro 2000 soccer championships experiment
Schmidt, Carsten
;
Werwatz, Axel
-
2002
-
Rev.
For the Euro 2000 Soccer Championships an experimental asset market was condueted, with traders buying and selling contracts on the winners of individual matches. Market-generated probabilities are compared to professional bet quotas, and factors that are responsible for the quality of the...
Persistent link: https://www.econbiz.de/10009621415
Saved in:
5
How accurate do markets predict the outcome of an event? : The Euro 2000 soccer championships experiment
Schmidt, Carsten
;
Werwatz, Axel
-
2002
Persistent link: https://www.econbiz.de/10001658331
Saved in:
6
How accurate do markets predict the outcome of an event? : The Euro 2000 soccer championships experiment
Schmidt, Carsten
;
Werwatz, Axel
-
2002
Persistent link: https://www.econbiz.de/10001684703
Saved in:
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