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subject:"Statistical method"
~isPartOf:"International journal of market research"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
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Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember
Moore, Zachary
;
Harrison, Dana E.
;
Hair, Joseph F.
- In:
International journal of market research
63
(
2021
)
6
,
pp. 693-714
Persistent link: https://www.econbiz.de/10012794281
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