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subject:"Strategic management"
type_genre:"Article in journal"
~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Gutiérrez-Rodríguez, Pablo"
~subject:"Social Web"
~subject:"Strategisches Management"
~type_genre:"Konferenzschrift"
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Gutiérrez-Rodríguez, Pablo
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Word of mouth and digitalization in small retailers : tradition, authenticity, and change
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013334980
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