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subject:"Strategic management"
type_genre:"Article in journal"
~person:"Gilmore, Audrey"
~subject:"Australia"
~subject:"Beziehungsmarketing"
~type_genre:"Arbeitspapier"
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Search: subject_exact:"Small and medium-sized enterprises"
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Strategic management
Australia
Beziehungsmarketing
KMU
17
SME
17
Marketing management
9
Marketingmanagement
9
Entrepreneurship
4
Entrepreneurship approach
4
Innovation
4
Marketing
4
Relationship marketing
3
Strategisches Management
3
Business start-up
2
Einzelhandel
2
Firm growth
2
Großbritannien
2
Innovation management
2
Innovationsmanagement
2
Retail trade
2
SME growth
2
Strategic alliance
2
Strategische Allianz
2
United Kingdom
2
Unternehmensgründung
2
Unternehmenswachstum
2
Alliance capabilities
1
Australien
1
Brand management
1
CRM
1
Competitive advantage
1
Competitive strategy
1
Consumer behaviour
1
Cultural heritage
1
Customer orientation
1
Decision
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Destination competitiveness
1
Destination management
1
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Destinationsmanagement
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Article in journal
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7
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1
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English
7
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Gilmore, Audrey
Kraus, Sascha
14
Barrett, Rowena
7
Harrigan, Paul
7
Zahoor, Nadia
7
Francioni, Barbara
6
Raymond, Louis
6
Vrontis, Demetris
6
Agyapong, Ahmed
5
Bhattacharya, Madhumita
5
Eggers, Fabian
5
Franco, Mário
5
Ibbotson, Patrick
5
Kohtamäki, Marko
5
Laukkanen, Tommi
5
Mokhtar, Sany Sanuri Mohd
5
Musso, Fabio
5
O'Dwyer, Michele
5
Schaper, Michael T.
5
Verreynne, Martie-Louise
5
Adomako, Samuel
4
Bloch, Harry
4
Gallagher, Martin
4
Ghobadian, Abby
4
Harms, Rainer
4
Hodgkinson, Ann
4
Jin, Jiafei
4
Marino, Louis D.
4
Mazzarol, Tim
4
McDowell, William C.
4
McMahon, Richard
4
Nawaser, Khaled
4
O'Regan, Nicholas
4
Patterson, Paul G.
4
Ramsey, Elaine
4
Reijonen, Helen
4
Rice, John
4
Rowley, Jennifer
4
Silver, Lars
4
Svensson, Göran
4
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International entrepreneurship and management journal
2
Journal of strategic marketing
2
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of research in marketing and entrepreneurship : JRME
1
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ECONIS (ZBW)
7
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1
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
2
Value and alliance capability and the formation of strategic alliances in SMEs : the impact of customer orientation and resource optimisation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of business research : JBR
87
(
2018
),
pp. 58-68
Persistent link: https://www.econbiz.de/10011866543
Saved in:
3
Opportunity recognition by growing SMEs : a managerial or entrepreneurial function?
Hulbert, Bev
;
Taghian, Mehdi
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 616-642
Persistent link: https://www.econbiz.de/10011479479
Saved in:
4
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
5
Editorial: strategic marketing management in small and medium-sized enterprises
Gilmore, Audrey
;
Kraus, Sascha
;
O'Dwyer, Michele
; …
- In:
International entrepreneurship and management journal
8
(
2012
)
2
,
pp. 141-143
Persistent link: https://www.econbiz.de/10010219536
Saved in:
6
Entrepreneurial and SME marketing
Gilmore, Audrey
- In:
Journal of research in marketing and entrepreneurship : JRME
13
(
2011
)
2
,
pp. 137-145
Persistent link: https://www.econbiz.de/10009507692
Saved in:
7
Special issue: Strategic marketing management in small and medium-sized enterprises
Gilmore, Audrey
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009718145
Saved in:
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