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subject:"Strategic management"
type_genre:"Article in journal"
~person:"Gilmore, Audrey"
~subject:"Beziehungsmarketing"
~subject:"Marketing management"
~type_genre:"Arbeitspapier"
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Search: subject_exact:"Small and medium-sized enterprises"
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Strategic management
Beziehungsmarketing
Marketing management
KMU
17
SME
17
Marketingmanagement
9
Entrepreneurship
4
Entrepreneurship approach
4
Innovation
4
Marketing
4
Relationship marketing
3
Strategisches Management
3
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2
Einzelhandel
2
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2
Großbritannien
2
Innovation management
2
Innovationsmanagement
2
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2
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2
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2
United Kingdom
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11
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1
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11
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Gilmore, Audrey
Kraus, Sascha
14
Laukkanen, Tommi
11
O'Dwyer, Michele
10
Reijonen, Helen
10
Thurasamy Ramayah
8
Harrigan, Paul
7
Zahoor, Nadia
7
Agyapong, Ahmed
6
Francioni, Barbara
6
Franco, Mário
6
Hirvonen, Saku
6
Jones, Rosalind
6
Raymond, Louis
6
Rowley, Jennifer
6
Vrontis, Demetris
6
Carson, David
5
Didonet, Simone Regina
5
Eggers, Fabian
5
Ghobadian, Abby
5
Ibbotson, Patrick
5
Kohtamäki, Marko
5
Mokhtar, Sany Sanuri Mohd
5
Musso, Fabio
5
Pencarelli, Tonino
5
Adomako, Samuel
4
Ahmad, Syed Zamberi
4
Altinay, Levent
4
Crick, James M.
4
Dimitratos, Pavlos
4
Harms, Rainer
4
Jin, Jiafei
4
Kocak, Akin
4
McDowell, William C.
4
Mohammad Falahat
4
Nawaser, Khaled
4
Ngo, Quang-Huy
4
O'Regan, Nicholas
4
Patterson, Paul G.
4
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4
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Journal of strategic marketing
5
European journal of marketing : EJM
2
International entrepreneurship and management journal
2
Journal of business research : JBR
2
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All
ECONIS (ZBW)
11
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1
Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey
;
McAuley, Andrew
;
Miles, Morgan P.
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 189-197
Persistent link: https://www.econbiz.de/10012230468
Saved in:
2
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
3
Marketing illegitimacy within SMEs : learning triggers and influence on marketing communications
Massiera, Philippe
;
Gilmore, Audrey
;
Sellami, Mohamed
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 688-701
Persistent link: https://www.econbiz.de/10011978579
Saved in:
4
Value and alliance capability and the formation of strategic alliances in SMEs : the impact of customer orientation and resource optimisation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of business research : JBR
87
(
2018
),
pp. 58-68
Persistent link: https://www.econbiz.de/10011866543
Saved in:
5
Opportunity recognition by growing SMEs : a managerial or entrepreneurial function?
Hulbert, Bev
;
Taghian, Mehdi
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 616-642
Persistent link: https://www.econbiz.de/10011479479
Saved in:
6
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
7
Editorial: strategic marketing management in small and medium-sized enterprises
Gilmore, Audrey
;
Kraus, Sascha
;
O'Dwyer, Michele
; …
- In:
International entrepreneurship and management journal
8
(
2012
)
2
,
pp. 141-143
Persistent link: https://www.econbiz.de/10010219536
Saved in:
8
Strategic alliances as an element of innovative marketing in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
19
(
2011
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10008936986
Saved in:
9
Special issue: Strategic marketing management in small and medium-sized enterprises
Gilmore, Audrey
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009718145
Saved in:
10
Innovation marketing in SMEs : an empirical study
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
17
(
2009
)
5
,
pp. 383-396
Persistent link: https://www.econbiz.de/10003916841
Saved in:
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