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subject:"Strategic management"
~isPartOf:"Arbeitspapier / Forschungsgruppe Konsum und Verhalten"
~isPartOf:"Arbeitspapiere / Institut für Marketing, European Business School"
~subject:"Consumer behaviour"
~subject:"Werbepsychologie"
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Strategic management
Consumer behaviour
Werbepsychologie
Konsumentenverhalten
2
Selling
2
Verkauf
2
Cosmetics
1
Deutschland
1
Estimation
1
Germany
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Information value
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Informationswert
1
Kosmetik
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Marketing
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Psychology of advertising
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Bruhn, Manfred
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Stöhr, Anja
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Arbeitspapier / Forschungsgruppe Konsum und Verhalten
Arbeitspapiere / Institut für Marketing, European Business School
Industrial marketing management : the international journal for industrial and high-tech firms
12
The journal of personal selling & sales management : JPSSM
11
Journal of retailing and consumer services
8
Journal of the Academy of Marketing Science
8
Journal of strategic marketing
6
Journal of personal selling & sales management
5
Journal of retailing
5
The journal of business & industrial marketing
5
Information systems research : ISR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business research : JBR
4
Journal of marketing
4
Asia Pacific journal of marketing and logistics
3
Europäische Hochschulschriften / 5
3
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
3
Psychology & marketing
3
The Oxford handbook of strategic sales and sales management
3
Die Praxis des Verkaufs : Vertriebssteuerung, Pre-Sales, Sales, Key-Account-Management
2
Discussion papers / CEPR
2
European journal of marketing
2
Gabler Research / Unternehmensführung und Marketing
2
International journal of industrial organization
2
International journal of retail & distribution management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing education : JME
2
Marketing : ZFP ; journal of research and management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Production and operations management : an international journal of the Production and Operations Management Society
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Strategic sales and strategic marketing
2
A TarcherPerigee book
1
Analytical modeling research in fashion business
1
Asian journal of management cases
1
Asian journal of management science and applications : AJMSA
1
Aus- & Weiterbildung / Beruf & Karriere
1
Beiträge zur Verhaltensforschung
1
Boston Univ. School of Law, Law and Economics Research Paper
1
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ECONIS (ZBW)
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Olfaktorische Stimulation am PoS
Stöhr, Anja
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1995
Persistent link: https://www.econbiz.de/10000918486
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Der Informationswert von Beschwerden für Marketingentscheidungen
Bruhn, Manfred
-
1986
Persistent link: https://www.econbiz.de/10013409364
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