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subject:"Strategic management"
~isPartOf:"Arbeitspapier / Forschungsgruppe Konsum und Verhalten"
~isPartOf:"European journal of marketing"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
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Strategic management
Consumer behaviour
Konsumentenverhalten
Social Web
Selling
15
Verkauf
15
Salespeople
10
Verkaufspersonal
10
B-to-B-Marketing
4
Business-to-business marketing
4
Social web
3
Außendienst
2
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
Customer integration
2
Digitalisierung
2
Digitalization
2
Digitization
2
E-commerce
2
Electronic Commerce
2
Field sales force
2
Internet marketing
2
Kundenintegration
2
Lieferantenmanagement
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Relationship marketing
2
Sales
2
Sales management
2
Sales performance
2
Salesperson
2
Strategisches Management
2
Supplier relationship management
2
Value creation
2
Absatz
1
Absorption
1
Absorptive capacity
1
Agency theory
1
Anforderungsprofil
1
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6
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Plangger, Kirk
2
Andersson, Ulf
1
Badrinarayanan, Vishag
1
Bonetti, Francesca
1
Cai, Feng
1
Campbell, Colin L.
1
Cheng, Zixuan Mia
1
Chung, Yuho
1
Fraccastoro, Sara
1
Gabrielsson, Mika
1
Giroud, Axèle
1
He, Yongfu
1
Itani, Omar S.
1
Montecchi, Matteo
1
Oppewal, Harmen
1
Peng, Ling
1
Pitt, Leyland F.
1
Pullins, Ellen
1
Rangarajan, Deva
1
Reichstein-Scholz, Harriet
1
Schau, Hope Jensen
1
Stöhr, Anja
1
Yamin, Mo
1
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Arbeitspapier / Forschungsgruppe Konsum und Verhalten
European journal of marketing
International business review : the official journal of the European International Business Academy
Industrial marketing management : the international journal for industrial and high-tech firms
25
The journal of personal selling & sales management : JPSSM
17
Journal of retailing and consumer services
8
Journal of the Academy of Marketing Science
8
Journal of business research : JBR
7
Journal of personal selling & sales management
7
Journal of strategic marketing
6
The journal of business & industrial marketing
6
Journal of marketing
5
Journal of retailing
5
Information systems research : ISR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Asia Pacific journal of marketing and logistics
3
Europäische Hochschulschriften / 5
3
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Psychology & marketing
3
The Oxford handbook of strategic sales and sales management
3
Business horizons
2
Die Praxis des Verkaufs : Vertriebssteuerung, Pre-Sales, Sales, Key-Account-Management
2
Discussion papers / CEPR
2
Gabler Research / Unternehmensführung und Marketing
2
International journal of industrial organization
2
International journal of retail & distribution management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of management information systems : JMIS
2
Journal of marketing education : JME
2
Marketing : ZFP ; journal of research and management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Omega : the international journal of management science
2
PhD series / Copenhagen Business School
2
Production and operations management : an international journal of the Production and Operations Management Society
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Strategic sales and strategic marketing
2
30 Minuten
1
A TarcherPerigee book
1
Analytical modeling research in fashion business
1
Applied economics letters
1
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ECONIS (ZBW)
7
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7
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date (oldest first)
1
No worries, eBay : displaying sales level information does not increase consumer price sensitivity
He, Yongfu
;
Oppewal, Harmen
;
Chung, Yuho
;
Peng, Ling
- In:
European journal of marketing
57
(
2023
)
12
,
pp. 3099-3124
Persistent link: https://www.econbiz.de/10014448611
Saved in:
2
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
3
Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia
;
Plangger, Kirk
;
Cai, Feng
;
Campbell, …
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
Saved in:
4
Creating discursive channels : generating and disseminating impactful research insights into the strategic sales enablement of retail technology
Montecchi, Matteo
;
Bonetti, Francesca
;
Plangger, Kirk
; …
- In:
European journal of marketing
56
(
2022
)
9
,
pp. 2515-2532
Persistent link: https://www.econbiz.de/10013457367
Saved in:
5
The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs
Fraccastoro, Sara
;
Gabrielsson, Mika
;
Pullins, Ellen
- In:
International business review : the official journal of …
30
(
2021
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012595815
Saved in:
6
Sales to centre stage! : determinants of the division in strategic sales decisions within the MNE
Reichstein-Scholz, Harriet
;
Giroud, Axèle
;
Yamin, Mo
; …
- In:
International business review : the official journal of …
30
(
2021
)
6
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012820097
Saved in:
7
Olfaktorische Stimulation am PoS
Stöhr, Anja
-
1995
Persistent link: https://www.econbiz.de/10000918486
Saved in:
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