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subject:"Strategic management"
~isPartOf:"Arbeitspapier / Forschungsgruppe Konsum und Verhalten"
~isPartOf:"European journal of marketing"
~subject:"Business-to-business marketing"
~subject:"Consumer behaviour"
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Strategic management
Business-to-business marketing
Consumer behaviour
Selling
11
Verkauf
11
Salespeople
9
Verkaufspersonal
9
B-to-B-Marketing
2
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
Customer integration
2
Digitalization
2
Konsumentenverhalten
2
Kundenintegration
2
Online retailing
2
Online-Handel
2
Relationship marketing
2
Sales
2
Sales management
2
Sales performance
2
Salesperson
2
Social Web
2
Social web
2
Value creation
2
Absatz
1
Agency theory
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Anforderungsprofil
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Arbeitsverhalten
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Artificial intelligence
1
Außendienst
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B2B relationships
1
B2B sales
1
B2B salespeople
1
Babyface
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Business model
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Complexity
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Consumer product choice
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Cosmetics
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Cross-selling
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Plangger, Kirk
2
Badrinarayanan, Vishag
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Bonetti, Francesca
1
Cai, Feng
1
Campbell, Colin L.
1
Cheng, Zixuan Mia
1
Chung, Yuho
1
He, Yongfu
1
Itani, Omar S.
1
Montecchi, Matteo
1
Oppewal, Harmen
1
Peng, Ling
1
Pitt, Leyland F.
1
Rangarajan, Deva
1
Schau, Hope Jensen
1
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1
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Arbeitspapier / Forschungsgruppe Konsum und Verhalten
European journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
64
The journal of business & industrial marketing
23
Journal of business research : JBR
19
The journal of personal selling & sales management : JPSSM
15
Journal of the Academy of Marketing Science
13
Journal of business-to-business marketing
12
Journal of marketing
11
Journal of personal selling & sales management
11
Journal of retailing and consumer services
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of strategic marketing
7
SpringerLink / Bücher
6
Asia Pacific journal of marketing and logistics
5
Harvard business review : HBR
5
Journal of retailing
5
Business horizons
4
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
4
Information systems research : ISR
4
International journal of logistics : research and applications
4
The Oxford handbook of strategic sales and sales management
4
Europäische Hochschulschriften / 5
3
Harvard-Business-Manager : das Wissen der Besten
3
International business review : the official journal of the European International Business Academy
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
3
essentials
3
Business Guides on the Go
2
Cogent business & management
2
Die Praxis des Verkaufs : Vertriebssteuerung, Pre-Sales, Sales, Key-Account-Management
2
Discussion papers / CEPR
2
European business review
2
European research on management and business economics
2
Gabler Research / Unternehmensführung und Marketing
2
International journal of industrial organization
2
International journal of retail & distribution management
2
Italian journal of marketing : ITJM
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing education : JME
2
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ECONIS (ZBW)
5
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1
No worries, eBay : displaying sales level information does not increase consumer price sensitivity
He, Yongfu
;
Oppewal, Harmen
;
Chung, Yuho
;
Peng, Ling
- In:
European journal of marketing
57
(
2023
)
12
,
pp. 3099-3124
Persistent link: https://www.econbiz.de/10014448611
Saved in:
2
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
3
Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia
;
Plangger, Kirk
;
Cai, Feng
;
Campbell, …
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
Saved in:
4
Creating discursive channels : generating and disseminating impactful research insights into the strategic sales enablement of retail technology
Montecchi, Matteo
;
Bonetti, Francesca
;
Plangger, Kirk
; …
- In:
European journal of marketing
56
(
2022
)
9
,
pp. 2515-2532
Persistent link: https://www.econbiz.de/10013457367
Saved in:
5
Olfaktorische Stimulation am PoS
Stöhr, Anja
-
1995
Persistent link: https://www.econbiz.de/10000918486
Saved in:
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