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subject:"Strategisches Management"
type:"article"
~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Su, Jingqin"
~subject:"Unternehmensfinanzierung"
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How market pressures and organizational readiness drive digital marketing adoption strategies' evolution in small and medium enterprises
Su, Jingqin
;
Zhang, Yajie
;
Wu, Xianyun
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014474378
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