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subject:"Strategisches Management"
~institution:"Gesellschaft für Ökologische Kommunikation mbH"
~language:"eng"
~subject:"Konsumentenverhalten"
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Strategisches Management
Konsumentenverhalten
Bekleidungsindustrie
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Beziehungsmarketing
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Clothing industry
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Consumer behaviour
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Corporate Social Responsibility
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Corporate reputation
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Corporate social responsibility
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Germany
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Franken, Nicole
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Gesellschaft für Ökologische Kommunikation mbH
IGI Global
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Friedrich-Schiller-Universität Jena
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Corporate responsibility in the clothing industry : from a consumer's perspective
Franken, Nicole
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2017
Persistent link: https://www.econbiz.de/10011623875
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