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subject:"Strategisches Management"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of entrepreneurship in emerging economies"
~isPartOf:"Journal of strategic marketing"
~subject:"KMU"
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Search: subject_exact:"Marketingkonzeption"
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Strategisches Management
KMU
Marketing management
296
Marketingmanagement
296
Theorie
57
Theory
57
Marketing
47
Deutschland
40
Beziehungsmarketing
39
Firm performance
39
Relationship marketing
39
Unternehmenserfolg
39
Germany
38
Brand management
33
Markenführung
33
Strategic management
33
SME
28
Consumer behaviour
27
Konsumentenverhalten
27
market orientation
27
Innovation
23
Competitive advantage
20
Innovationsmanagement
20
Wettbewerbsvorteil
20
Innovation management
19
Erfolgsfaktor
16
Emerging economies
15
Schwellenländer
15
Internationales Marketing
13
Internet marketing
13
Lieferantenmanagement
13
Online-Marketing
13
Success factor
13
Supplier relationship management
13
B-to-B-Marketing
12
Business-to-business marketing
12
Entrepreneurship
12
Entrepreneurship approach
12
International marketing
12
New product development
12
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52
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8
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8
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3
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9
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Gilmore, Audrey
5
Lane, Nikala
3
O'Dwyer, Michele
3
Carson, David
2
Jackson, Stuart E.
2
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2
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1
Agnihotri, Arpita
1
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1
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1
Al-Hakimi, Mohammed A.
1
Anees-ur-Rehman, Muhammad
1
Ayoubi, Rami M.
1
Bao, Yeqing
1
Bisson, Christophe
1
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1
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1
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1
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1
Fong, Eric
1
Gao, Yuhui
1
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1
Greenley, Gordon E.
1
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1
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1
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Gabler Edition Wissenschaft
Journal of business strategy
Journal of entrepreneurship in emerging economies
Journal of strategic marketing
Journal of business research : JBR
53
Industrial marketing management : the international journal for industrial and high-tech firms
38
SpringerLink / Bücher
21
European journal of marketing : EJM
17
The journal of business & industrial marketing
16
Europäische Hochschulschriften / 5
15
Cogent business & management
14
Marketing intelligence & planning
14
Journal of research in marketing and entrepreneurship
13
International entrepreneurship and management journal
10
International journal of entrepreneurship and small business
10
International marketing review
10
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business and enterprise development
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
Lehrbuch
9
Macquarie economics research papers
9
Entrepreneurship marketing : principles and practice of SME marketing
8
International business review : the official journal of the European International Business Academy
8
Journal of the Academy of Marketing Science
8
Business horizons
7
International journal of business and globalisation : IJBG
7
Journal of small business strategy
7
The journal of brand management : an international journal
7
Journal of international marketing
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
The marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Entrepreneurship research journal : ERJ
5
International journal of economic perspectives : IJEP
5
International journal of innovation management
5
Journal of Asian finance, economics and business : JAFEB
5
Journal of enterprising culture
5
Journal of marketing management : MM
5
Marketing in kleinen und mittleren Unternehmen
5
Springer eBook Collection
5
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ECONIS (ZBW)
62
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1
Turning digital technology to immersive marketing strategy : a strategic perspective on flexibility, agility and adaptability for businesses
Kritcha Yawised
;
Darlin Apasrawirote
;
Maneerut Chatrangsan
- In:
Journal of entrepreneurship in emerging economies
16
(
2024
)
3
,
pp. 742-766
Persistent link: https://www.econbiz.de/10014525420
Saved in:
2
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
3
Is entrepreneurship enough to achieve superior performance in SMEs in emerging countries? : multiple mediation of market orientation and marketing capabilities
Cruz Rincon, Martha Lucia
;
Agredo Diaz, Martha Lucia
; …
- In:
Journal of entrepreneurship in emerging economies
15
(
2023
)
5
,
pp. 945-966
Persistent link: https://www.econbiz.de/10014425893
Saved in:
4
Competitor orientation and SME performance in competitive environments : the moderating effect of marketing ethics
Al-Hakimi, Mohammed A.
;
Saleh, Moad Hamod
;
Borade, Dileep B.
- In:
Journal of entrepreneurship in emerging economies
15
(
2023
)
6
,
pp. 1490-1511
Persistent link: https://www.econbiz.de/10014450144
Saved in:
5
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
6
Entrepreneurial orientation and performance of SMEs : the roles of marketing capabilities and social media usage
Susanto, Perengki
;
Mohammad Enamul Hoque
;
Najeeb Ullah Shah
- In:
Journal of entrepreneurship in emerging economies
15
(
2023
)
2
,
pp. 379-403
Persistent link: https://www.econbiz.de/10014310975
Saved in:
7
Entrepreneurial orientation, market orientation and opportunity exploitation in driving business performance : moderating effect of interfunctional coordination
Mathafena, Rose Boitumelo
;
Msimango-Galawe, Jabulile
- In:
Journal of entrepreneurship in emerging economies
15
(
2023
)
3
,
pp. 538-565
Persistent link: https://www.econbiz.de/10014311169
Saved in:
8
Entrepreneurial marketing and bank performance in Egypt : is environmental turbulence a missing link?
Hilal, Omnia Abdelazeem
;
Tantawy, Ahmed Adel
- In:
Journal of entrepreneurship in emerging economies
14
(
2022
)
2
,
pp. 252-273
Persistent link: https://www.econbiz.de/10012879612
Saved in:
9
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
10
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
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