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subject:"Strategisches Management"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Springer eBook Collection"
~person:"Brotspies, Herbert"
~subject:"Firm performance"
~subject:"KMU"
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Strategisches Management
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Brotspies, Herbert
Gilmore, Audrey
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Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
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