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subject:"Strategisches Management"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Springer eBook Collection"
~subject:"Firm performance"
~subject:"KMU"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Marketingkonzeption"
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Strategisches Management
Firm performance
KMU
Konsumentenverhalten
Marketing management
354
Marketingmanagement
354
Marketing
65
Theorie
57
Theory
57
Beziehungsmarketing
46
Relationship marketing
46
Deutschland
43
Brand management
42
Markenführung
42
Consumer behaviour
41
Germany
41
Strategic management
37
Unternehmenserfolg
37
market orientation
27
Innovation
25
Online-Marketing
24
SME
23
Emerging economies
22
Innovationsmanagement
22
Schwellenländer
22
Internet marketing
21
Competitive advantage
20
Innovation management
20
Wettbewerbsvorteil
20
Erfolgsfaktor
19
Internationales Marketing
18
International marketing
17
Social Web
17
Social web
17
Success factor
16
Produktentwicklung
15
B-to-B-Marketing
14
Business-to-business marketing
14
New product development
14
Lieferantenmanagement
13
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64
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2
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Article
86
Book / Working Paper
40
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87
Aufsatz in Zeitschrift
87
Hochschulschrift
16
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15
Aufsatzsammlung
5
Bibliografie enthalten
5
Bibliography included
5
Collection of articles of several authors
3
Sammelwerk
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English
108
German
18
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Gilmore, Audrey
5
Lane, Nikala
3
Ngo, Liem Viet
3
O'Cass, Aron
3
O'Dwyer, Michele
3
Carson, David
2
Coffie, Stanley
2
Jackson, Stuart E.
2
Merrilees, Bill
2
Rajagopal
2
Siahtiri, Vida
2
Wright, Sheila
2
Adeola, Ogechi
1
Agnihotri, Arpita
1
Akaka, Melissa Archpru
1
Alexandre, Maria T.
1
Ali, Sadaqat
1
Alserhan, Baker Ahmad
1
Anees-ur-Rehman, Muhammad
1
Anschober, Markus
1
Armenakyan, Anahit
1
Ashill, Nicholas
1
Ashwin, Marie
1
Ayoubi, Rami M.
1
Bailom, Franz
1
Banerjee, Shubhomoy
1
Bang, Vasant V.
1
Bao, Yeqing
1
Barratt, Daniel
1
Bisson, Christophe
1
Blankson, Charles
1
Bowden, Jana
1
Bradley, Frank
1
Bridson, Kerrie Christine
1
Brotspies, Herbert
1
Brouard, François
1
Buccieri, Dominic
1
Budhathoki, Tribikram
1
Burns, David J.
1
Butt, Muhammad Mohsin
1
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Institution
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Published in...
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Gabler Edition Wissenschaft
Journal of business strategy
Journal of strategic marketing
Springer eBook Collection
Journal of business research : JBR
155
Industrial marketing management : the international journal for industrial and high-tech firms
85
Journal of retailing and consumer services
52
European journal of marketing : EJM
43
SpringerLink / Bücher
42
Journal of marketing communications
41
The journal of business & industrial marketing
41
Journal of the Academy of Marketing Science
39
Marketing intelligence & planning
37
Journal of marketing
33
Journal of marketing management : MM
32
Cogent business & management
30
The journal of brand management : an international journal
29
The journal of product & brand management
28
Asia Pacific journal of marketing and logistics
25
International marketing review
25
Business horizons
23
Europäische Hochschulschriften / 5
21
Journal of retailing
21
Psychology & marketing
21
Journal of Islamic marketing : JIMA
19
The marketing review
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
The journal of consumer marketing
18
International journal of internet marketing and advertising : IJIMA
17
International journal of hospitality management
16
International journal of retail & distribution management
16
Journal of international marketing
16
International entrepreneurship and management journal
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing theory and practice
15
International business review : the official journal of the European International Business Academy
14
International journal of advertising : the review of marketing communications
14
International journal of business and globalisation : IJBG
14
Journal of business ethics : JOBE
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of research in marketing and entrepreneurship
14
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ECONIS (ZBW)
126
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1
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
2
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
3
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
4
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
5
Strategic marketing through sport for development : managing multi-stakeholder partnerships
Webb, Andrew
;
Orr, Krystn
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 778-794
Persistent link: https://www.econbiz.de/10015051755
Saved in:
6
Communication during pandemic : who should tweet about COVID and how?
Yao, Alex
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1434-1453
Persistent link: https://www.econbiz.de/10014553100
Saved in:
7
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
8
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
9
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
10
Non-predictive decision-making, market-oriented behaviours, and smaller-sized firms’ performance
Karami, Masoud
;
Crick, Dave
;
Crick, James M.
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1107-1131
Persistent link: https://www.econbiz.de/10014305083
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