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subject:"Strategisches Management"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of strategic marketing"
~person:"O'Dwyer, Michele"
~subject:"KMU"
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Strategisches Management
KMU
Marketing management
3
Marketingmanagement
3
SME
3
Innovation
2
Innovation management
2
Innovationsmanagement
2
Beziehungsmarketing
1
Competitive strategy
1
Firm performance
1
Market orientation
1
Relationship marketing
1
Strategic alliance
1
Strategische Allianz
1
Unternehmenserfolg
1
Wettbewerbsstrategie
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competitor orientation
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customer orientation
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innovation
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performance
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O'Dwyer, Michele
Gilmore, Audrey
5
Lane, Nikala
3
Carson, David
2
Jackson, Stuart E.
2
Wright, Sheila
2
Agnihotri, Arpita
1
Akaka, Melissa Archpru
1
Anees-ur-Rehman, Muhammad
1
Ayoubi, Rami M.
1
Bao, Yeqing
1
Bisson, Christophe
1
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1
Brotspies, Herbert
1
Brouard, François
1
Buccieri, Dominic
1
Budhathoki, Tribikram
1
Burns, David J.
1
Canhoto, Ana Isabel Domingos
1
Christodoulou, Ioannis
1
Cravens, David W.
1
David, Fred R.
1
David, Meredith E.
1
Davod, Forest R.
1
Duffy, Alistair P.
1
Fathollahzadeh, Zeinab
1
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1
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1
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1
Gaubinger, Kurt
1
Greenley, Gordon E.
1
Gross, Andrew C.
1
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1
Heinrichs, John H.
1
Hirvonen, Saku
1
Ingram, Thomas N.
1
Ishak, Asmai
1
Javalgi, Rajshekhar (Raj) G.
1
Johnston, Wesley James
1
Khashab, Basel
1
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Gabler Edition Wissenschaft
Journal of business strategy
Journal of strategic marketing
European journal of marketing : EJM
1
International entrepreneurship and management journal
1
International journal of entrepreneurship and small business
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
3
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1
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
2
Strategic alliances as an element of innovative marketing in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
19
(
2011
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10008936986
Saved in:
3
Innovation marketing in SMEs : an empirical study
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
17
(
2009
)
5
,
pp. 383-396
Persistent link: https://www.econbiz.de/10003916841
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