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subject:"Strategisches Management"
~language:"eng"
~person:"Iglesias, Oriol"
~person:"Rindell, Anne"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Reputation von Unternehmen"
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Strategisches Management
Konsumentenverhalten
Corporate reputation
13
Firmenimage
13
Brand management
11
Markenführung
11
Brand architecture
6
Markenarchitektur
6
Brand image
5
Markenimage
5
Cultural heritage
4
Kulturgüter
4
Consumer behaviour
3
Beziehungsmarketing
2
Business ethics
2
Co-creation
2
Corporate brands
2
Corporate culture
2
Corporate heritage
2
Corporate image heritage
2
Lieferantenmanagement
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
Strategic management
2
Supplier relationship management
2
Time
2
Unternehmensethik
2
Unternehmenskultur
2
Authenticity
1
B-to-B-Marketing
1
B2B relationships
1
Brand equity
1
Brand identity
1
Business-to-business marketing
1
Common method variance
1
Conscientious corporate brands
1
Context
1
Corporate Social Responsibility
1
Corporate brand identity
1
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Article
4
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4
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4
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
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Language
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English
Author
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Iglesias, Oriol
Rindell, Anne
Melewar, T. C.
12
Foroudi, Pantea
8
Bang, Nguyen
6
Deephouse, David L.
5
McManus, Brian
5
Swoboda, Bernhard
5
Elfenbein, Daniel W.
4
Han, Heesup
4
Rodríguez del Bosque, Ignacio A.
4
Sen, Sankar
4
Aaker, Jennifer
3
Barnett, Michael L.
3
Becker, Kip
3
Belenzon, Sharon
3
Bhattacharya, C. B.
3
Burke, Ronald J.
3
Chatterji, Aaron
3
Daley, Brendan
3
Dennis, Charles
3
Du, Shuili
3
Fisman, Raymond
3
Gardberg, Naomi A.
3
Huck, Steffen
3
Lee, Jung Wan
3
Martin, Graeme
3
Mogilner, Cassie
3
Newburry, William
3
Paulssen, Marcel
3
Plewa, Carolin
3
Pérez, Andrea
3
Tyran, Jean-Robert
3
Wang, Ying
3
Alvarado-Herrera, Alejandro
2
Arli, Denni
2
Bagozzi, Richard P.
2
Barry, David
2
Berg, Bettina
2
Bezes, Christophe
2
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European management journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business ethics : JOBE
1
Journal of organizational change management
1
Meddelanden från Svenska Handelshögskolan
1
Source
All
ECONIS (ZBW)
5
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1
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
2
To be or not to be corporate heritage oriented? : a study of managers' corporate heritage mindsets
Rindell, Anne
;
Strandvik, Tore
- In:
European management journal
41
(
2023
)
2
,
pp. 282-291
Persistent link: https://www.econbiz.de/10014289449
Saved in:
3
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
4
Value of image in service
Strandvik, Tore
;
Rindell, Anne
-
2010
Persistent link: https://www.econbiz.de/10003969112
Saved in:
5
Context and time in brand image constructions
Rindell, Anne
;
Iglesias, Oriol
- In:
Journal of organizational change management
27
(
2014
)
5
,
pp. 756-768
Persistent link: https://www.econbiz.de/10010436764
Saved in:
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