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subject:"Strategisches Management"
~language:"eng"
~person:"Rindell, Anne"
~subject:"Brand architecture"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Reputation von Unternehmen"
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Strategisches Management
Brand architecture
Konsumentenverhalten
Corporate reputation
7
Firmenimage
7
Brand management
5
Markenführung
5
Cultural heritage
4
Kulturgüter
4
Markenarchitektur
4
Brand image
2
Consumer behaviour
2
Corporate heritage
2
Corporate image heritage
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Time
2
Authenticity
1
Beziehungsmarketing
1
Context
1
Corporate branding
1
Corporate culture
1
Corporate heritage brands
1
Corporate heritage orientation
1
Corporate strategy
1
Credibility
1
Customer service
1
Finland
1
Finnland
1
Food retailing
1
Führungskräfte
1
Glaubwürdigkeit
1
Image heritage
1
Image-in-use
1
Kundenservice
1
Lebensmitteleinzelhandel
1
Management
1
Managerial mindsets
1
Managers
1
Marratives
1
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5
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4
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1
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Language
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English
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Rindell, Anne
Balmer, John M. T.
24
Melewar, T. C.
21
Bang, Nguyen
9
Foroudi, Pantea
9
Balmer, John M.T.
6
Burghausen, Mario
5
Deephouse, David L.
5
Dennis, Charles
5
Greyser, Stephen A.
5
McManus, Brian
5
Otubanjo, Olutayo
5
Swoboda, Bernhard
5
Abratt, Russell
4
Chen, Weifeng
4
Elfenbein, Daniel W.
4
Han, Heesup
4
Iglesias, Oriol
4
Rodríguez del Bosque, Ignacio A.
4
Sen, Sankar
4
Sharifah Faridah Syed Alwi
4
Urde, Mats
4
Aaker, Jennifer
3
Barnett, Michael L.
3
Becker, Kip
3
Belenzon, Sharon
3
Bhattacharya, C. B.
3
Burke, Ronald J.
3
Chatterji, Aaron
3
Daley, Brendan
3
Du, Shuili
3
Fisman, Raymond
3
Gardberg, Naomi A.
3
Hatch, Mary Jo
3
Huck, Steffen
3
Keller, Kevin Lane
3
Kleyn, Nicola
3
Lee, Jung Wan
3
Lombart, Cindy
3
Louis, Didier
3
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The journal of brand management : an international journal
2
European management journal
1
Foundations of corporate heritage
1
Journal of organizational change management
1
Meddelanden från Svenska Handelshögskolan
1
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ECONIS (ZBW)
6
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1
What makes a corporate heritage brand authentic for consumers? : a semiotic approach
Rindell, Anne
;
Santos, Fernando Pinto
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 545-558
Persistent link: https://www.econbiz.de/10012601216
Saved in:
2
To be or not to be corporate heritage oriented? : a study of managers' corporate heritage mindsets
Rindell, Anne
;
Strandvik, Tore
- In:
European management journal
41
(
2023
)
2
,
pp. 282-291
Persistent link: https://www.econbiz.de/10014289449
Saved in:
3
Corporate image heritage : a customer view of corporate heritage
Rindell, Anne
- In:
Foundations of corporate heritage
,
(pp. 275-287)
.
2017
Persistent link: https://www.econbiz.de/10011656858
Saved in:
4
Value of image in service
Strandvik, Tore
;
Rindell, Anne
-
2010
Persistent link: https://www.econbiz.de/10003969112
Saved in:
5
Two sides of a coin : connecting corporate brand heritage to consumers' corporate image heritage
Rindell, Anne
;
Santos, Fernando Pinto
;
Lima, Ana Pinto de
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011350053
Saved in:
6
Context and time in brand image constructions
Rindell, Anne
;
Iglesias, Oriol
- In:
Journal of organizational change management
27
(
2014
)
5
,
pp. 756-768
Persistent link: https://www.econbiz.de/10010436764
Saved in:
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