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subject:"Strategisches Management"
~person:"Andreasen, Alan R."
~person:"Gilmore, Audrey"
~person:"Homburg, Christian"
~person:"Narang, Shanker"
~subject:"Consumer behaviour"
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Search: subject_exact:"Marketingkonzeption"
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Strategisches Management
Consumer behaviour
Marketing management
91
Marketingmanagement
91
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29
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29
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23
Beziehungsmarketing
19
Relationship marketing
19
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16
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13
Germany
13
Lieferantenmanagement
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18
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Andreasen, Alan R.
Gilmore, Audrey
Homburg, Christian
Narang, Shanker
Sheth, Jagdish N.
13
Piercy, Nigel
12
Bruhn, Manfred
11
Pfeffermann, Nicole
11
Wiedmann, Klaus-Peter
11
Kotler, Philip
10
Aaker, David A.
9
Best, Roger J.
9
Cravens, David W.
9
Esch, Franz-Rudolf
9
Hawkins, Del I.
9
Keller, Kevin Lane
9
Spann, Martin
9
Vrontis, Demetris
9
Ko, Eunju
8
Kumar, V.
8
Kuß, Alfred
8
Melewar, T. C.
8
Bauer, Hans H.
7
Gierl, Heribert
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Tomczak, Torsten
7
Bruwer, Johan
6
Chintagunta, Pradeep K.
6
Day, George S.
6
Foxall, Gordon R.
6
Martin, Kelly D.
6
Mothersbaugh, David L.
6
Rajagopal
6
Schultz, Don E.
6
Smith, N. Craig
6
Verhoef, Peter C.
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Bang, Nguyen
5
Gao, Tao
5
Krishna, Aradhna
5
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Wissenschaftliche Hochschule für Unternehmensführung
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Lehrbuch
3
European journal of marketing : EJM
2
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2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of marketing
1
Journal of strategic marketing
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Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
28
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1
Strategic marketing planning for heritage tourism : a conceptual model and empirical findings from two emerging heritage regions
McCamley, Claire
;
Gilmore, Audrey
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 156-173
Persistent link: https://www.econbiz.de/10011861433
Saved in:
2
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
3
An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian
;
O'Connor, Christina
;
Gilmore, Audrey
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
Saved in:
4
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
5
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
6
A new era of consumer marketing? : an application of co-creational marketing in the music industry
Gamble, Jordan
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1859-1888
Persistent link: https://www.econbiz.de/10010205966
Saved in:
7
Strategic marketing : planning and implementation
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521528
Saved in:
8
Management strategies and innovation
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521531
Saved in:
9
Information technology and marketing management
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521534
Saved in:
10
Knowledge based marketing in twenty first century
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521535
Saved in:
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