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subject:"Strategisches Management"
~person:"Andreasen, Alan R."
~person:"Homburg, Christian"
~person:"Narang, Shanker"
~subject:"Theorie"
~type_genre:"Non-commercial literature"
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Strategisches Management
Theorie
Marketing management
7
Marketingmanagement
7
Beziehungsmarketing
3
Relationship marketing
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Theory
3
Management
2
Physical distribution
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Beziehungsmanagement
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Organizational psychology
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Andreasen, Alan R.
Homburg, Christian
Narang, Shanker
Albers, Sönke
9
Meffert, Heribert
6
Fritz, Wolfgang
5
Bartling, Björn
3
Bauer, Hans H.
3
Boulding, William
3
Fehr, Ernst
3
Franses, Philip Hans
3
Gatignon, Hubert A.
3
Pilarczyk, Bogna
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Soberman, David A.
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Özdemir, Yagiz
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Bea, Franz Xaver
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Bresnahan, Timothy F.
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Christen, Markus
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Drexl, Andreas
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Ernst, Holger
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Fok, Dennis
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Haase, Knut
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Huber, Frank
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Hultink, Erik J.
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Kall, Jacek
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Krafft, Manfred
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Kullmann, Mathias
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Marks, Ulf G.
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Möhlenbruch, Dirk
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Ormrod, Robert P.
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Paap, Richard
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Perrey, Jesko
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Scheurer, Steffen
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Schnoor, Anje
2
Simon, Hermann
2
Sojkin, Bogdan
2
Stern, Scott
2
Strohmayer, Manfred
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Trajtenberg, Manuel
2
Wiedmann, Klaus-Peter
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Xander, Heiko Kay
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Institut für Marktorientierte Unternehmensführung Mannheim
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Wissenschaftliche Hochschule für Unternehmensführung
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Reihe: Management-Know-how / M : praxisnah und aktuell
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ECONIS (ZBW)
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Customer Acquisition Excellence : systematisches Management der Neukundengewinnung
Homburg, Christian
;
Fargel, Tim
-
2007
Persistent link: https://www.econbiz.de/10003410397
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2
Market Launch Excellence : Wegweiser zum erfolgreichen Markteinführungsmanagement
Homburg, Christian
;
Kuhn, Jutta
-
2007
Persistent link: https://www.econbiz.de/10003498787
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3
Produktivitätssteuerung in Marketing und Vertrieb
Homburg, Christian
-
1994
Persistent link: https://www.econbiz.de/10000922665
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