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subject:"Strategisches Management"
~person:"Averdung, Axel"
~subject:"Innovationsmanagement"
~type_genre:"Bibliografie"
~type_genre:"Conference paper"
~type_genre:"Fallstudie"
~type_genre:"Thesis"
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Strategisches Management
Innovationsmanagement
Advertising industry
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Change Management
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Competitive advantage
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Dynamische Fähigkeiten
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Averdung, Axel
Ritz, Adrian
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Thom, Norbert
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Erfolgreiches Management von Marketingagenturen im Wandel : differenzierende Kompetenzen als strategischer Wettbewerbsvorteil
Averdung, Axel
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2014
Persistent link: https://www.econbiz.de/10010229904
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