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subject:"Strategisches Management"
~person:"Borah, Prasad Siba"
~subject:"Erfolgsfaktor"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Company information"
~type_genre:"Hochschulschrift"
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Strategisches Management
Erfolgsfaktor
Green marketing
2
Marketing management
2
Marketingmanagement
2
New product development
2
New product success
2
Produktentwicklung
2
Success factor
2
Öko-Marketing
2
Brand image
1
Brand management
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EU countries
1
EU-Staaten
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Environmental consciousness
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Environmental management
1
Europa
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Europe
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European multinational enterprises
1
Ghana
1
Green brand positioning
1
Green innovation capability
1
Green knowledge acquisition
1
Green market orientation
1
Green marketing orientation
1
Innovation
1
Innovation management
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Innovationsmanagement
1
Manufacturing
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Markenführung
1
Markenimage
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Multinationales Unternehmen
1
Stakeholder
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Stakeholder risk
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Sustainable product
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Transnational corporation
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Umweltbewusstsein
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Aufsatz in Zeitschrift
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Borah, Prasad Siba
Didonet, Simone Regina
4
Hunt, Shelby D.
4
Morgan, Neil A.
4
Vrontis, Demetris
4
Boso, Nathaniel
3
Brettel, Malte
3
Cadogan, John W.
3
Dogbe, Courage Simon Kofi
3
Gilmore, Audrey
3
Gnizy, Itzhak
3
Grinstein, Amir
3
Johnson, Jean L.
3
Katsonis, Nikolaos
3
Lane, Nikala
3
Laukkanen, Tommi
3
Leonidou, Erasmia
3
Mohammad Falahat
3
Parnell, John A.
3
Pomegbe, Wisdom Wise Kwabla
3
Sfakianakis, Michael
3
Adeola, Ogechi
2
Agyapong, Ahmed
2
Akter, Shahriar
2
Bamfo, Bylon Abeeku
2
Baumgarth, Carsten
2
Bencherki, Nicolas
2
Brooksbank, Roger
2
Butkouskaya, Vera
2
Calantone, Roger J.
2
Cao, Guangming
2
Chad, Paul
2
Chari, Simos
2
Chen, Annie Huiling
2
Christofi, Michael
2
Clement, Michel
2
Day, George S.
2
De Swaan Arons, Marc
2
Deshpandé, Rohit
2
Dibb, Sally
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European journal of innovation management
1
Society and business review
1
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All
ECONIS (ZBW)
2
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Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success
Borah, Prasad Siba
;
Dogbe, Courage Simon Kofi
;
Pomegbe, …
- In:
European journal of innovation management
26
(
2023
)
2
,
pp. 364-385
Persistent link: https://www.econbiz.de/10014231537
Saved in:
2
Mediating role of green marketing orientation in stakeholder risk and new product success relationship among European multinational enterprises in Ghana
Borah, Prasad Siba
;
Pomegbe, Wisdom Wise Kwabla
;
Dogbe, …
- In:
Society and business review
17
(
2022
)
4
,
pp. 485-505
Persistent link: https://www.econbiz.de/10013454474
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