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subject:"Strategisches Management"
~person:"Eberl, Ulrich"
~source:"econis"
~subject:"Public relations"
~type_genre:"Book section"
~type_genre:"Company information"
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Eberl, Ulrich
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Strategy and communication for innovation
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ECONIS (ZBW)
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A holistic approach to communicating innovations : Siemens and its environmental portfolio
Eberl, Ulrich
- In:
Strategy and communication for innovation
,
(pp. 369-380)
.
2013
Persistent link: https://www.econbiz.de/10010246318
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