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subject:"Strategisches Management"
~person:"Ford, John B."
~person:"Johnson, Jean L."
~person:"Katsonis, Nikolaos"
~person:"Kotler, Philip"
~subject:"Werbung"
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Search: subject_exact:"Marketingkonzeption"
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Strategisches Management
Werbung
Marketing management
110
Marketingmanagement
110
Marketing
79
Marketing theory
24
Marketingtheorie
24
Theorie
24
Theory
24
USA
18
United States
18
Strategic management
15
Management
9
Nonprofit organization
7
Nonprofit-Organisation
7
Betriebswirtschaftslehre
5
Business economics
5
Nonprofit marketing
5
Nonprofit-Marketing
5
Online-Marketing
5
Soziomarketing
5
Competitive advantage
4
International marketing
4
Internationales Marketing
4
Internet marketing
4
Social marketing
4
Wettbewerbsvorteil
4
Beziehungsmarketing
3
Business ethics
3
Corporate Social Responsibility
3
Corporate planning
3
Corporate social responsibility
3
Digitalisierung
3
E-commerce
3
Electronic Commerce
3
Globalisierung
3
Greece
3
Griechenland
3
Nonprofit management control
3
Nonprofit-Controlling
3
Relationship marketing
3
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Book / Working Paper
13
Article
8
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Article in journal
7
Aufsatz in Zeitschrift
7
Lehrbuch
5
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4
Case study
2
Fallstudie
2
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English
20
German
1
Author
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Ford, John B.
Johnson, Jean L.
Katsonis, Nikolaos
Kotler, Philip
Bruhn, Manfred
26
Kaiser, Harry M.
16
Piercy, Nigel
12
Esch, Franz-Rudolf
11
Pepels, Werner
11
Cravens, David W.
9
Pfeffermann, Nicole
9
Aaker, David A.
7
Percy, Larry
7
Tomczak, Torsten
7
Day, George S.
6
Hackley, Christopher E.
6
Kuß, Alfred
6
Pelsmacker, Patrick de
6
Adeola, Ogechi
5
Homburg, Christian
5
Jain, Amit
5
Keller, Kevin Lane
5
Krohmer, Harley
5
Lambin, Jean-Jacques
5
Lane, Nikala
5
Malik, Garima
5
Narang, Shanker
5
Ryan, Damian
5
Walters, David
5
Yan, Ruiliang
5
Zupancic, Dirk
5
Andreasen, Alan R.
4
Czarnecka, Barbara
4
Dahl, Stephan
4
Didonet, Simone Regina
4
Emrich, Christin
4
Gijsenberg, Maarten J.
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Ibrahim, Essam
4
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Published in...
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Decision sciences : DS
1
Future-focused strategic marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of technology marketing : IJTMkt
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
21
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1
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1
Perspectives in marketing, innovation and strategy
Kotler, Philip
(
ed.
);
Roy, Subhadip
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014493451
Saved in:
2
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
; …
-
2022
-
Fourth edition
Persistent link: https://www.econbiz.de/10013480435
Saved in:
3
E-marketing and BPA coordination on business strategy
Katsonis, Nikolaos
;
Sfakianakis, Michael
;
Myloni, Barbara
; …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10012105486
Saved in:
4
Advertising agency selection, customer retention and satisfaction factors : an exploratory research in the Greek advertising market
Katsonis, Nikolaos
;
Tsekouropoulos, Georgios
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10012140190
Saved in:
5
Organizational improvisation, market orientation, and performance implications in varying industry conditions
Martin, Kelly D.
;
Johnson, Jean L.
;
Saini, Amit
- In:
Future-focused strategic marketing
,
(pp. 199-242)
.
2019
Persistent link: https://www.econbiz.de/10012165348
Saved in:
6
Strategic marketing ambidexterity : antecedents and financial consequences
Josephson, Brett W.
;
Johnson, Jean L.
;
Mariadoss, Babu John
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 539-554
Persistent link: https://www.econbiz.de/10011563230
Saved in:
7
Management strategies and marketing operations in Greek tele-companies
Katsonis, Nikolaos
;
Anastasopoulos, Georgios
; …
- In:
International journal of electronic marketing and …
7
(
2016
)
4
,
pp. 335-345
Persistent link: https://www.econbiz.de/10011664554
Saved in:
8
Business process automation in Greek telecommunications companies and marketing strategies
Katsonis, Nikolaos
;
Sfakianakis, Michael
- In:
International journal of electronic customer …
10
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
Saved in:
9
Strategic marketing : creating competitive advantage
West, Douglas S.
-
2015
-
3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
Saved in:
10
The role of firm's strategic orientation dimensions in determining market orientation
Johnson, Jean L.
;
Martin, Kelly D.
;
Saini, Amit
- In:
Industrial marketing management : the international …
41
(
2012
)
4
,
pp. 715-724
Persistent link: https://www.econbiz.de/10009583009
Saved in:
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