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subject:"Strategisches Management"
~person:"Ford, John B."
~person:"Katsonis, Nikolaos"
~person:"Narang, Shanker"
~person:"Pelsmacker, Patrick de"
~subject:"Werbung"
~type_genre:"Article in journal"
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Search: subject_exact:"Marketingkonzeption"
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Strategisches Management
Werbung
Marketing management
12
Marketingmanagement
12
Belgien
3
Belgium
3
Consumer behaviour
3
Greece
3
Griechenland
3
Internet marketing
3
Konsumentenverhalten
3
Marketing
3
Online-Marketing
3
Strategic management
3
business management
3
marketing
3
Advertising
2
Advertising effects
2
Business process management
2
Management
2
Prozessmanagement
2
USA
2
United States
2
Viral marketing
2
Virales Marketing
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Werbewirkung
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business process automation
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management strategies
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marketing operations
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strategic planning
2
Advertising industry
1
Advertising media
1
Advertising planning
1
Art trade
1
Arts
1
Arts marketing
1
Automation
1
Automatisierung
1
BPA
1
Beziehungsmarketing
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5
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Ford, John B.
Katsonis, Nikolaos
Narang, Shanker
Pelsmacker, Patrick de
Jain, Amit
5
Malik, Garima
5
Yan, Ruiliang
5
Didonet, Simone Regina
4
Hunt, Shelby D.
4
Kaiser, Harry M.
4
Morgan, Neil A.
4
Pei, Zhi
4
Vrontis, Demetris
4
Gilmore, Audrey
3
Gnizy, Itzhak
3
Grinstein, Amir
3
Johnson, Jean L.
3
Kerr, Gayle
3
Kinnucan, Henry W.
3
Kumar, V.
3
Lane, Nikala
3
Laurie, Sally
3
Mohammad Falahat
3
Mortimer, Kathleen
3
Parnell, John A.
3
Sfakianakis, Michael
3
Thrassou, Alkis
3
Agyapong, Ahmed
2
Akter, Shahriar
2
Baccarella, Christian V.
2
Bahreinizad, Manizheh
2
Bencherki, Nicolas
2
Brettel, Malte
2
Brooksbank, Roger
2
Butkouskaya, Vera
2
Cadogan, John W.
2
Cao, Guangming
2
Chad, Paul
2
Chang, Chun-Tuan
2
Chari, Simos
2
Cheng, Zhao-Hong
2
Chintagunta, Pradeep K.
2
Cobbs, Joe
2
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International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of technology marketing : IJTMkt
1
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ECONIS (ZBW)
5
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1
E-marketing and BPA coordination on business strategy
Katsonis, Nikolaos
;
Sfakianakis, Michael
;
Myloni, Barbara
; …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10012105486
Saved in:
2
Advertising agency selection, customer retention and satisfaction factors : an exploratory research in the Greek advertising market
Katsonis, Nikolaos
;
Tsekouropoulos, Georgios
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10012140190
Saved in:
3
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
4
Management strategies and marketing operations in Greek tele-companies
Katsonis, Nikolaos
;
Anastasopoulos, Georgios
; …
- In:
International journal of electronic marketing and …
7
(
2016
)
4
,
pp. 335-345
Persistent link: https://www.econbiz.de/10011664554
Saved in:
5
Business process automation in Greek telecommunications companies and marketing strategies
Katsonis, Nikolaos
;
Sfakianakis, Michael
- In:
International journal of electronic customer …
10
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
Saved in:
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