//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Strategisches Management"
~person:"Fudurić, Morana"
~person:"Girotto, Michele"
~subject:"Firm performance"
~subject:"Marketingmanagement"
~type_genre:"Company information"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingkonzeption"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Strategisches Management
Firm performance
Marketingmanagement
Marketing management
2
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand attitude
1
Brand image
1
Brand management
1
Communication
1
Consumer behaviour
1
Einzelhandel
1
Handelsmarke
1
Handelsmarketing
1
IMC
1
Integrated marketing communications
1
Kommunikation
1
Konsumentenverhalten
1
Literature review
1
Manufacturer brand
1
Markenartikel
1
Markenführung
1
Markenimage
1
Marketing communication mix
1
Private label
1
Psychographic segmentation
1
Retail
1
Retail marketing
1
Retail trade
1
Smart-shopper
1
Store brand
1
Value consciousness
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Company information
Konferenzbeitrag
Aufsatz im Buch
2
Book section
2
Conference paper
2
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
2
Author
All
Fudurić, Morana
Girotto, Michele
M. S. Mahrinasari
3
Hendrawaty, Ernie
2
Agbokanzo, Koffi Selom
1
Aiello, Gaetano
1
Alcántara-Pilar, Juan Miguel
1
Anders, Justyna
1
Argila Irurita, Ana Maria
1
Athanasula-Reppa, Anastasia
1
Baoling, Li
1
Barkhof, Andrea
1
Barrio-García, Salvador del
1
Bormane, Santa
1
Brown, Stephen
1
Cauberghe, Veroline
1
Chaisit, Sumalee
1
Charoensukmongkol, Peerayuth
1
Choi, Seung-chan
1
Cofas, Elena
1
Crespo-Almendros, Esmeralda
1
Daskou, Sofia
1
Derqui, Belén
1
Diaz Ruiz, Carlos A.
1
Diehl, Sandra
1
Ernszt, Ildikó
1
Fedorko, Richard
1
Fellner, Kim
1
Feri, Alessandro
1
Fotea, Ioan S.
1
Gamper, Daniel
1
Gendel-Guterman, Hanna
1
Grundén, Kerstin
1
Haikal
1
Herm, Steffen
1
Horvat, Sandra
1
Hudders, Liselot
1
Ind, Nicholas
1
Jewell, Robert D.
1
Kang, Changle
1
more ...
less ...
Published in...
All
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
2
Roles and implications of marketing communications in retail settings : a systematic review
Girotto, Michele
;
Solé Moro, Mª Luisa
;
Argila …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 173-199)
.
2022
Persistent link: https://www.econbiz.de/10013281299
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->