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subject:"Strategisches Management"
~person:"Girotto, Michele"
~subject:"Firm performance"
~subject:"Marketingmanagement"
~type_genre:"Book section"
~type_genre:"Company information"
~type_genre:"Konferenzbeitrag"
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Girotto, Michele
Bruhn, Manfred
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Esch, Franz-Rudolf
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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ECONIS (ZBW)
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Roles and implications of marketing communications in retail settings : a systematic review
Girotto, Michele
;
Solé Moro, Mª Luisa
;
Argila …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 173-199)
.
2022
Persistent link: https://www.econbiz.de/10013281299
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