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subject:"Strategisches Management"
~person:"Hartmann, Kaspar"
~subject:"Firm performance"
~type_genre:"Collection of articles written by one author"
~type_genre:"Company information"
~type_genre:"Thesis"
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Search: subject_exact:"Marketingkonzeption"
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Strategisches Management
Firm performance
Automobile insurance
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Consumer behaviour
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Customer value
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Erfolgsfaktor
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Kfz-Versicherung
1
Konsumentenverhalten
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Kraftfahrtversicherung
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Kundenwert
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Marketing management
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Marketingmanagement
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Hartmann, Kaspar
Sheth, Jagdish N.
3
Heckner, Frank
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Varadarajan, Rajan
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Bell, David R.
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Bergmann, Gustav
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Bergsiek, Micha
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ECONIS (ZBW)
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Customer Value im Bereich der Automobilität : empirische Analyse und strategische Implikationen für die Kfz-Versicherer als automobile Dienstleistungsanbieter
Hartmann, Kaspar
-
2006
Persistent link: https://www.econbiz.de/10003313934
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