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subject:"Strategisches Management"
~person:"Homburg, Christian"
~person:"Katsonis, Nikolaos"
~person:"Krafft, Manfred"
~subject:"Relationship marketing"
~subject:"Werbung"
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Search: subject_exact:"Marketingkonzeption"
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Subject
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Strategisches Management
Relationship marketing
Werbung
Marketing management
82
Marketingmanagement
82
Theorie
35
Theory
35
Beziehungsmarketing
23
Deutschland
17
Germany
17
Marketingtheorie
16
Lieferantenmanagement
13
Supplier relationship management
13
Marketing
12
Consumer behaviour
10
Konsumentenverhalten
10
Marketing theory
10
Management
9
Kundenbindung
8
Physical distribution
8
Strategic management
8
Vertrieb
8
Beziehungsmanagement
7
Kundenmanagement
6
Marketing-Mix
6
Market research
5
Marktforschung
5
Branche
4
Business-to-business marketing
4
Economic sector
4
Firm performance
4
Market segmentation
4
Marktsegmentierung
4
Selling
4
Unternehmenserfolg
4
Verkauf
4
B-to-B-Marketing
3
Betriebliche Budgetierung
3
Business process management
3
Controlling
3
Corporate budgeting
3
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Online availability
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Undetermined
5
Type of publication
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Book / Working Paper
18
Article
14
Type of publication (narrower categories)
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Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatzsammlung
7
Collection of articles of several authors
7
Sammelwerk
7
Handbook
6
Handbuch
6
Lehrbuch
5
Textbook
5
Aufsatz im Buch
4
Book section
4
Case study
4
Fallstudie
4
Graue Literatur
4
Non-commercial literature
4
Bibliografie enthalten
1
Bibliography included
1
Conference paper
1
Hochschulschrift
1
Konferenzbeitrag
1
Thesis
1
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Language
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German
23
English
10
Author
All
Homburg, Christian
Katsonis, Nikolaos
Krafft, Manfred
Bruhn, Manfred
41
Kumar, V.
18
Kaiser, Harry M.
16
Pepels, Werner
13
Esch, Franz-Rudolf
12
Piercy, Nigel
12
Cravens, David W.
10
Kotler, Philip
10
Pfeffermann, Nicole
9
Sheth, Jagdish N.
9
Terho, Harri
9
Tomczak, Torsten
9
Grönroos, Christian
8
Kleinaltenkamp, Michael
8
Palmatier, Robert W.
8
Verhoef, Peter C.
8
Vrontis, Demetris
8
Aaker, David A.
7
Bauer, Hans H.
7
Pelsmacker, Patrick de
7
Percy, Larry
7
Petersen, J. Andrew
7
Wiedmann, Klaus-Peter
7
Wilde, Klaus D.
7
Day, George S.
6
Fink, Klaus-J.
6
Gupta, Sunil
6
Hackley, Christopher E.
6
Keller, Kevin Lane
6
Knittel, Christopher R.
6
Kuß, Alfred
6
Meffert, Heribert
6
Morgan, Neil A.
6
Neslin, Scott A.
6
Ormrod, Robert P.
6
Payne, Adrian
6
Quach, Sara
6
Schultz, Don E.
6
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Institution
All
Institut für Marktorientierte Unternehmensführung Mannheim
1
Wissenschaftliche Hochschule für Unternehmensführung
1
Published in...
All
Lehrbuch
3
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of technology marketing : IJTMkt
1
Journal of business economics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Kundenmanagement & Electronic Commerce
1
Kundenorientierung von Banken : Strategien für Kundennähe und effektives Beziehungsmanagement
1
Marketing : ZFP ; journal of research and management
1
Research
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Sustainability in Business Management
1
Wissenschaft & Praxis
1
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
1
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Source
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ECONIS (ZBW)
32
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1
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32
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1
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
2
E-marketing and BPA coordination on business strategy
Katsonis, Nikolaos
;
Sfakianakis, Michael
;
Myloni, Barbara
; …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10012105486
Saved in:
3
Advertising agency selection, customer retention and satisfaction factors : an exploratory research in the Greek advertising market
Katsonis, Nikolaos
;
Tsekouropoulos, Georgios
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10012140190
Saved in:
4
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
ed.
)
-
2017
-
9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011570356
Saved in:
5
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
6
Management strategies and marketing operations in Greek tele-companies
Katsonis, Nikolaos
;
Anastasopoulos, Georgios
; …
- In:
International journal of electronic marketing and …
7
(
2016
)
4
,
pp. 335-345
Persistent link: https://www.econbiz.de/10011664554
Saved in:
7
Business process automation in Greek telecommunications companies and marketing strategies
Katsonis, Nikolaos
;
Sfakianakis, Michael
- In:
International journal of electronic customer …
10
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
Saved in:
8
In-store Mobile Marketing-Kommunikation : empirische Analysen von Determinanten aus Konsumentensicht
Stafflage, Marcel
-
2016
Persistent link: https://www.econbiz.de/10011407617
Saved in:
9
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
10
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
contributor
)
-
2013
-
8., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10010210357
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