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subject:"Strategisches Management"
~person:"Homburg, Christian"
~person:"Katsonis, Nikolaos"
~person:"Malik, Garima"
~person:"Narang, Shanker"
~subject:"Werbung"
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Search: subject_exact:"Marketingkonzeption"
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Strategisches Management
Werbung
Marketing management
79
Marketingmanagement
79
Theorie
29
Theory
29
Beziehungsmarketing
18
Relationship marketing
18
Marketing
15
Marketingtheorie
14
Deutschland
13
Germany
13
Strategic management
13
Lieferantenmanagement
12
Supplier relationship management
12
Consumer behaviour
9
Konsumentenverhalten
9
Management
9
Kundenbindung
8
Marketing theory
8
Physical distribution
8
Vertrieb
8
Beziehungsmanagement
7
Advertising
6
India
6
Indien
6
Marketing-Mix
6
Advertisement
5
Advertising effects
5
FMCG
5
Kundenmanagement
5
Ländliche Entwicklung
5
Ländlicher Raum
5
Market research
5
Marktforschung
5
Rural
5
Rural area
5
Rural development
5
Sales promotion
5
Verkaufsförderung
5
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German
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Homburg, Christian
Katsonis, Nikolaos
Malik, Garima
Narang, Shanker
Bruhn, Manfred
25
Kaiser, Harry M.
16
Piercy, Nigel
12
Esch, Franz-Rudolf
11
Pepels, Werner
11
Cravens, David W.
9
Kotler, Philip
9
Pfeffermann, Nicole
9
Aaker, David A.
7
Percy, Larry
7
Tomczak, Torsten
7
Day, George S.
6
Hackley, Christopher E.
6
Kuß, Alfred
6
Pelsmacker, Patrick de
6
Adeola, Ogechi
5
Jain, Amit
5
Keller, Kevin Lane
5
Krohmer, Harley
5
Lambin, Jean-Jacques
5
Lane, Nikala
5
Ryan, Damian
5
Walters, David
5
Yan, Ruiliang
5
Zupancic, Dirk
5
Andreasen, Alan R.
4
Czarnecka, Barbara
4
Dahl, Stephan
4
Didonet, Simone Regina
4
Emrich, Christin
4
Ford, John B.
4
Gijsenberg, Maarten J.
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Ibrahim, Essam
4
Johnson, Jean L.
4
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International journal of economic issues : IJEI
4
Lehrbuch
3
Economics & finance notes
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of technology marketing : IJTMkt
1
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ECONIS (ZBW)
19
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1
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19
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1
E-marketing and BPA coordination on business strategy
Katsonis, Nikolaos
;
Sfakianakis, Michael
;
Myloni, Barbara
; …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10012105486
Saved in:
2
Advertising agency selection, customer retention and satisfaction factors : an exploratory research in the Greek advertising market
Katsonis, Nikolaos
;
Tsekouropoulos, Georgios
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10012140190
Saved in:
3
"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
12
(
2019
)
1
,
pp. 87-91
Persistent link: https://www.econbiz.de/10012429851
Saved in:
4
"Impact of T. V. Advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
9
(
2016
)
2
,
pp. 171-176
Persistent link: https://www.econbiz.de/10011645683
Saved in:
5
"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
Economics & finance notes
5
(
2016
)
1/2
,
pp. 81-86
Persistent link: https://www.econbiz.de/10011645785
Saved in:
6
Management strategies and marketing operations in Greek tele-companies
Katsonis, Nikolaos
;
Anastasopoulos, Georgios
; …
- In:
International journal of electronic marketing and …
7
(
2016
)
4
,
pp. 335-345
Persistent link: https://www.econbiz.de/10011664554
Saved in:
7
Business process automation in Greek telecommunications companies and marketing strategies
Katsonis, Nikolaos
;
Sfakianakis, Michael
- In:
International journal of electronic customer …
10
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
Saved in:
8
"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
8
(
2015
)
2
,
pp. 79-84
Persistent link: https://www.econbiz.de/10011453705
Saved in:
9
"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
6
(
2013
)
2
,
pp. 171-176
Persistent link: https://www.econbiz.de/10010193798
Saved in:
10
Strategic marketing : planning and implementation
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521528
Saved in:
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