//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Strategisches Management"
~source:"econis"
~subject:"Innovation"
~type_genre:"Collection of articles written by one author"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Strategisches Management
Innovation
Marketing
48
Consumer behaviour
12
Konsumentenverhalten
12
Theorie
10
Theory
10
Deutschland
6
Economic history
6
Germany
6
Wirtschaftsgeschichte
6
Gerald Zaltman
5
Marketing theory
5
Marketingtheorie
5
Scientists
5
Wissenschaftler
5
Advertising
4
Marketing management
4
Marketingmanagement
4
USA
4
United States
4
Werbung
4
Brand image
3
Markenimage
3
Market research
3
Marktforschung
3
Pakistan
3
Unternehmenserfolg
3
Absatz
2
Advertising industry
2
Betriebswirtschaftslehre
2
Beziehungsmarketing
2
Brand management
2
Business economics
2
Communication
2
Ernährungsindustrie
2
Ernährungswirtschaft
2
Firm performance
2
Food industry
2
Handel
2
Kommunikation
2
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Collection of articles written by one author
Article in journal
317
Aufsatz in Zeitschrift
317
Hochschulschrift
144
Collection of articles of several authors
124
Sammelwerk
124
Lehrbuch
97
Thesis
96
Aufsatzsammlung
93
Aufsatz im Buch
84
Book section
84
Textbook
84
Graue Literatur
74
Non-commercial literature
74
Bibliografie enthalten
57
Bibliography included
57
Konferenzschrift
51
Case study
49
Fallstudie
49
Arbeitspapier
32
Working Paper
32
Conference proceedings
31
Ratgeber
22
Guidebook
21
Handbook
15
Handbuch
15
Fallstudiensammlung
12
Festschrift
11
Bibliografie
6
Einführung
6
Sammlung
4
Glossar enthalten
3
Glossary included
3
Mikroform
3
Reprint
3
Accompanied by computer file
2
Amtsdruckschrift
2
CD-ROM, DVD
2
Elektronischer Datenträger als Beilage
2
Government document
2
more ...
less ...
Language
All
English
3
German
1
Author
All
Sheth, Jagdish N.
2
Andreasen, Alan R.
1
Bagozzi, Richard P.
1
Keko, Elio
1
Kotler, Philip
1
Lin, Nan
1
Meffert, Heribert
1
Moorman, Christine
1
Sinha, Mona
1
Varadarajan, Rajan
1
Vertinsky, Ilan B.
1
Zaltman, Gerald
1
more ...
less ...
Published in...
All
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Legends in marketing
1
Legends in strategic marketing
1
Source
All
ECONIS (ZBW)
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Essays on innovation generation in incumbent firms
Keko, Elio
-
2017
Persistent link: https://www.econbiz.de/10011723227
Saved in:
2
Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803935
Saved in:
3
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
4
Strategische Unternehmensführung und Marketing : Beiträge zur marktorientierten Unternehmenspolitik
Meffert, Heribert
-
1988
Persistent link: https://www.econbiz.de/10000091990
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->