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subject:"Supplier relationship management"
~isPartOf:"Gabler Edition Wissenschaft / Applied Marketing Science / Angewandte Marketingforschung"
~person:"Douven, Salima S."
~type:"book"
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Supplier relationship management
Automobilzulieferindustrie
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Automotive supplier industry
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Brand management
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Business-to-Business-Marketing
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Customer satisfaction
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Ethnologie
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Ethnology
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Kraftfahrzeugzulieferindustrie
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Kundenzufriedenheit
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Lieferantenmanagement
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Markenführung
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Douven, Salima S.
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Gabler Edition Wissenschaft / Applied Marketing Science / Angewandte Marketingforschung
Applied Marketing Science / Angewandte Marketingforschung
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ECONIS (ZBW)
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Markenwirkungen in der Automobilzulieferindustrie : ein interkultureller Vergleich unter Berücksichtigung alternativer Marketingorientierungen
Douven, Salima S.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003772597
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