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subject:"Supplier relationship management"
~isPartOf:"The journal of business & industrial marketing"
~person:"Cassia, Fabio"
~subject:"B-to-B-Marketing"
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The journal of business & industrial marketing
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The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio
;
Cobelli, Nicola
;
Ugolini, Marta
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
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