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subject:"Supplier relationship management"
~language:"eng"
~subject:"Strategisches Management"
~type_genre:"Thesis"
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Search: subject_exact:"Brand strategy"
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Supplier relationship management
Strategisches Management
Brand management
89
Markenführung
89
Markenpolitik
23
Consumer behaviour
22
Konsumentenverhalten
22
Brand
16
Markenartikel
16
Brand image
14
Markenimage
14
Theorie
11
Theory
11
Deutschland
9
Germany
9
Beziehungsmarketing
8
Relationship marketing
8
Social Web
8
Social web
8
Markenwert
7
Verbraucherverhalten
7
Advertising effects
6
Corporate reputation
6
Internationales Marketing
6
Werbewirkung
6
Brand equity
5
Einzelhandel
5
Firmenimage
5
International marketing
5
Internet marketing
5
Marketing
5
Marketing theory
5
Marketingmanagement
5
Marketingtheorie
5
Online-Marketing
5
Retail trade
5
Experiment
4
Handelsmarke
4
Schweden
4
Schweiz
4
Sweden
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Thesis
Article in journal
266
Aufsatz in Zeitschrift
266
Aufsatz im Buch
36
Book section
36
Graue Literatur
13
Lehrbuch
13
Non-commercial literature
13
Case study
12
Fallstudie
12
Hochschulschrift
12
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11
Aufsatzsammlung
9
Arbeitspapier
7
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7
Collection of articles of several authors
4
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4
Ratgeber
4
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4
Sammelwerk
4
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2
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1
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Language
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English
German
38
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Aspara, Jaakko
1
Bakker, Diederich
1
Bell, Sandra
1
Dahl Winther, Christian
1
Jahn, Eric
1
Persson, Niklas
1
Raabe, Thorsten
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Siebenhüner, Bernd
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Acta Universitatis Oeconomicae Helsingiensis / A
1
Contributions to Economics
1
Lund studies in economics and management
1
PhD thesis / School of Economics and Management, University of Aarhus
1
Research
1
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ECONIS (ZBW)
6
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Vertical brand portfolio management : strategies for integrated brand management between manufacturers and retailers
Bakker, Diederich
-
2015
Persistent link: https://www.econbiz.de/10010463395
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2
Tracing the drivers of B2B brand strength and value
Persson, Niklas
-
2010
Persistent link: https://www.econbiz.de/10003961599
Saved in:
3
Strategic timing of product introduction under heterogeneous demand
Dahl Winther, Christian
-
2009
Persistent link: https://www.econbiz.de/10003829387
Saved in:
4
International brand management of Chinese companies : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets
Bell, Sandra
-
2008
Persistent link: https://www.econbiz.de/10003627763
Saved in:
5
Essays on competitive analysis : firm strategies and market structure
Jahn, Eric
-
2007
Persistent link: https://www.econbiz.de/10003637553
Saved in:
6
Emergence and translations of management interests in corporate branding in the Finnish pulp and paper corporations
Aspara, Jaakko
-
2007
Persistent link: https://www.econbiz.de/10003409558
Saved in:
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