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subject:"Supplier relationship management"
~person:"Clayton, Tony"
~person:"Ewing, Michael"
~source:"econis"
~subject:"Firm performance"
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Supplier relationship management
Firm performance
Brand management
12
Markenführung
12
Brand image
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4
Innovation
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Markenartikel
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B2B branding
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Erdbeben
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Clayton, Tony
Ewing, Michael
Baumgarth, Carsten
11
Ahlert, Dieter
7
Crass, Dirk
6
Czarnitzki, Dirk
6
Laukkanen, Tommi
6
Pförtsch, Waldemar A.
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Toole, Andrew A.
6
Goldschlag, Nathan
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Foroudi, Pantea
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Glynn, Mark S.
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Ind, Nicholas
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Mysen, Tore
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Odoom, Raphael
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Reijonen, Helen
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Svensson, Göran
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Anabila, Peter
3
Aspara, Jaakko
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Banerjee, Saikat
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Biedenbach, Galina
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Binckebanck, Lars
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Caro, Felipe
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Casidy, Riza
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Evans, Jody
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Fournier, Susan
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Lane, Leonard
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From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
From knowledge management to strategic competence : assessing technological, market and organisational innovation
1
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ECONIS (ZBW)
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The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
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2
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
3
Brands, innovation and growth : the role of brands in innovation and growth for consumer businesses
Clayton, Tony
;
Turner, Graham
- In:
From knowledge management to strategic competence : …
,
(pp. 67-81)
.
2012
Persistent link: https://www.econbiz.de/10009563001
Saved in:
4
Brands, innovation and growth : the role of brands in innovation and growth for consumer businesses
Clayton, Tony
;
Turner, Graham
- In:
From knowledge management to strategic competence : …
,
(pp. 77-93)
.
2006
Persistent link: https://www.econbiz.de/10003450281
Saved in:
5
Brands, innovation and growth : the role of brands in innovation and growth for consumer businesses
Clayton, Tony
;
Turner, Graham
- In:
From knowledge management to strategic competence : …
,
(pp. 77-93)
.
2000
Persistent link: https://www.econbiz.de/10001563990
Saved in:
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