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subject:"Supplier relationship management"
~person:"Ekinci, Yuksel"
~person:"Khan, Imran"
~subject:"Markenartikel"
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Supplier relationship management
Markenartikel
Brand management
38
Markenführung
38
Brand image
30
Markenimage
30
Consumer behaviour
29
Konsumentenverhalten
29
Brand
24
Beziehungsmarketing
21
Relationship marketing
21
Brand experience
9
Customer satisfaction
9
Kundenzufriedenheit
9
Brand loyalty
8
Internet marketing
6
Markentreue
6
Online-Marketing
6
Tourism marketing
6
Tourismusmarketing
6
Destination management
5
Destinationsmanagement
5
Einzelhandel
5
Retail trade
5
Holiday behaviour
4
Hotel industry
4
Hotellerie
4
Social Web
4
Social web
4
Urlaubsverhalten
4
brand loyalty
4
Age group
3
Altersgruppe
3
Brand satisfaction
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer integration
3
Dienstleistungsqualität
3
Gender
3
Geschlecht
3
Kundenintegration
3
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24
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24
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English
24
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Ekinci, Yuksel
Khan, Imran
Baumgarth, Carsten
29
Keller, Kevin Lane
23
De Chernatony, Leslie
20
Fournier, Susan
20
Phau, Ian
20
Melewar, T. C.
18
Sarkar, Abhigyan
18
Esch, Franz-Rudolf
17
Burmann, Christoph
16
Fetscherin, Marc
16
Dawes, John
15
Ahlert, Dieter
14
Guzman, Francisco
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Steenkamp, Jan-Benedict E. M.
13
Bruhn, Manfred
12
Kapferer, Jean-Noël
12
Loureiro, Sandra Maria Correia
12
Romaniuk, Jenni
12
Christodoulides, George
11
Ind, Nicholas
11
Ko, Eunju
11
Sattler, Henrik
11
Schmidt, Holger J.
11
Sharp, Byron
11
Trinh, Giang
11
Veloutsou, Cleopatra
11
Abratt, Russell
10
Foroudi, Pantea
10
Gunasti, Kunter
10
Gupta, Suraksha
10
Rahman, Zillur
10
Sreejesh, S.
10
Uggla, Henrik
10
Han, Heesup
9
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Journal of retailing and consumer services
3
The journal of brand management : an international journal
2
The journal of product & brand management
2
The marketing review
2
Cornell hospitality quarterly : CQ
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of hospitality marketing & management
1
Journal of marketing analytics : JMA
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Psychology & marketing
1
The international journal of bank marketing : IJBM
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
24
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
3
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
4
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
5
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
6
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
7
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
8
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
9
Do Millennials share similar perceptions of brand experience? : a clusterization based on brand experience and other brand-related constructs : the case of Netflix
Amoroso, Sara
;
Pattuglia, Simonetta
;
Khan, Imran
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Saved in:
10
Antecedents and the mediating effect of customer-restaurant brand identification
Han, Sung Ho
;
Ekinci, Yuksel
;
Chen, Cheng-Hao Steve
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
2
,
pp. 202-220
Persistent link: https://www.econbiz.de/10012256129
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