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subject:"Supplier relationship management"
~person:"Ewing, Michael"
~person:"Romaniuk, Jenni"
~subject:"Franchisee-perceived brand image"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Brand strategy"
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Supplier relationship management
Franchisee-perceived brand image
Konsumentenverhalten
Brand management
37
Markenführung
37
Brand image
20
Markenimage
20
Brand
16
Consumer behaviour
16
Markenartikel
16
Advertising effects
7
Werbewirkung
7
Advertising
5
Werbung
5
Internet marketing
4
Online-Marketing
4
B-to-B-Marketing
3
Beziehungsmarketing
3
Business-to-business marketing
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
USA
3
United States
3
Brand awareness
2
Brand citizenship behavior
2
Fernsehwerbung
2
Franchising
2
Lieferantenmanagement
2
Luxury goods
2
Luxusgüter
2
Measurement
2
Messung
2
New product development
2
Produktentwicklung
2
Television advertising
2
brand usage
2
Advertising and brand recall
1
Advertising effectiveness
1
Advertising likeability
1
Advertising recall
1
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Undetermined
13
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Article
17
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Article in journal
16
Aufsatz in Zeitschrift
16
Aufsatz im Buch
1
Book section
1
Reprint
1
Language
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English
17
Author
All
Ewing, Michael
Romaniuk, Jenni
Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Melewar, T. C.
26
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Guzman, Francisco
20
Keller, Kevin Lane
20
Baumgarth, Carsten
19
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Christodoulides, George
15
Khan, Imran
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Wiedmann, Klaus-Peter
14
De Chernatony, Leslie
13
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Abratt, Russell
12
Ahn, Jiseon
12
Casidy, Riza
12
Fitzsimons, Gavan J.
12
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Published in...
All
International journal of market research : JMRS ; the journal of the Market Research Society
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Brand management ; Vol. 2
1
Business horizons
1
European journal of marketing
1
International journal of market research
1
Journal of marketing management : MM
1
Journal of targeting, measurement and analysis for marketing
1
The journal of asset management
1
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ECONIS (ZBW)
17
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17
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1
Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B.
;
Ewing, Michael
;
Campbell, Colin L.
; …
- In:
Business horizons
66
(
2023
)
3
,
pp. 405-414
Persistent link: https://www.econbiz.de/10014304277
Saved in:
2
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel
;
Stocchi, Lara
;
Gruber, Thorsten
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
Saved in:
3
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
4
Building a unique brand identity : measuring the relative ownership potential of brand identity element types
Ward, Ella
;
Yang, Song
;
Romaniuk, Jenni
;
Beal, Virginia
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 393-407
Persistent link: https://www.econbiz.de/10012298808
Saved in:
5
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
6
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
7
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
8
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
9
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
10
Exploring the past behaviour of new brand buyers
Tanusondjaja, Arry
;
Trinh, Giang
;
Romaniuk, Jenni
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 733-747
Persistent link: https://www.econbiz.de/10011625929
Saved in:
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