//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Supplier relationship management"
~person:"Ewing, Michael"
~source:"econis"
~subject:"Firm performance"
~subject:"Franchisee-perceived brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand strategy"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Supplier relationship management
Firm performance
Franchisee-perceived brand image
Brand management
9
Markenführung
9
Brand image
5
Markenimage
5
Brand
4
Markenartikel
4
Consumer behaviour
3
Konsumentenverhalten
3
B-to-B-Marketing
2
Beziehungsmarketing
2
Brand citizenship behavior
2
Business-to-business marketing
2
Franchising
2
Lieferantenmanagement
2
Relationship marketing
2
Arbeitsverhalten
1
Athletes
1
B2B branding
1
Brand commitment
1
Brand relationship quality
1
Character archetypes
1
Cricket
1
Customer value
1
Dynamic capabilities
1
Dynamische Kompetenzen
1
Earthquake
1
Engagement marketing
1
Erdbeben
1
Franchise branding
1
Franchisee experience
1
Franchisee-based brand equity
1
Franchisor competence
1
Franchisor support
1
Heroism
1
Innovation
1
International marketing
1
Internationales Marketing
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Ewing, Michael
Baumgarth, Carsten
11
Ahlert, Dieter
7
Crass, Dirk
6
Czarnitzki, Dirk
6
Laukkanen, Tommi
6
Pförtsch, Waldemar A.
6
Toole, Andrew A.
6
Goldschlag, Nathan
5
Hirvonen, Saku
5
Myers, Amanda
5
Christodoulides, George
4
Foroudi, Pantea
4
Glynn, Mark S.
4
Ind, Nicholas
4
Merrilees, Bill
4
Mysen, Tore
4
Nyadzayo, Munyaradzi W.
4
Odoom, Raphael
4
Reijonen, Helen
4
Svensson, Göran
4
Anabila, Peter
3
Aspara, Jaakko
3
Banerjee, Saikat
3
Biedenbach, Galina
3
Binckebanck, Lars
3
Brown, Brian P.
3
Caro, Felipe
3
Casidy, Riza
3
Clayton, Tony
3
Evans, Jody
3
Fournier, Susan
3
Glanfield, Keith
3
Grunwald, Guido
3
Gupta, Suraksha
3
Iglesias, Oriol
3
Kleinaltenkamp, Michael
3
Lane, Leonard
3
Maloney, Philip
3
Markovic, Stefan
3
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
2
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
3
The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1886-1894
Persistent link: https://www.econbiz.de/10011384162
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->